What to Do When You Lose 800k Customers? Change Your Spokesmodel’s Wardrobe!


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What to Do When You Lose 800k Customers? Change Your Spokesmodel's Wardrobe!

Or at least that seems to be the approach T-Mobile is taking! After reporting that they managed to bleed more than 800,000 customers in the US alone during the fourth quarter of last year, T-Mobile is calling 2012 a ‘building year’, meaning they will continue to lose money and bleed customers, and that hopefully someone will care when they get a REAL LTE network in 2013.

And apparently part of the building strategy is playing ‘dress up’ with spokesmodel Carly Foulkes. Check out the new commercial from T-Mobile:

Here is the text:

Time To Set The Record Straight. What do you get when you combine America’s Largest 4G Network™ with T-Mobile’s newest and fastest 4G smartphones? Speed. Get ready. It’s time to rethink everything. It’s time for fast.

Then they want you to ‘test drive the fastest 4G network’ … which basically means watching videos, listening to more thumping music, and seeing some of the STUPIDEST comparisons ever.

What do I mean by ‘stupid’? Well, as a Verizon customer I headed to THAT comparison, since Verizon claims THEY have the largest 4G network, I was interested in speed. Instead I got a comparison between a 4G phone (Samsung Galaxy S2) and a 3G phone (iPhone 4s). If I wanted a 3G vs 4G comparison I could just have hit up Verizon’s site … or AT&T … or US Cellular … because everyone is touting the benefits of making the 4G leap.

What that comparison REALLY told me was that T-Mobile’s network is NOT faster, so they had to do a bogus comparison to compensate. Or their knickers are so twisted up about not having the iPhone that they use that as a comparison out of spite. Or their ad execs are incompetent and should be fired. Or they are cynical and hope people are stupid.

No matter which path you choose … T-Mobile’s claims lose ALL credibility.

So what do you think?

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About the Author

Michael Anderson
I have loved technology for as long as I can remember - and have been a computer gamer since the PDP-10! Mobile Technology has played a major role in my life - I have used an electronic companion since the HP95LX more than 20 years ago, and have been a 'Laptop First' person since my Compaq LTE Lite 3/20 and Powerbook 170 back in 1991! As an avid gamer and gadget-junkie I was constantly asked for my opinions on new technology, which led to writing small blurbs ... and eventually becoming a reviewer many years ago. My family is my biggest priority in life, and they alternate between loving and tolerating my gaming and gadget hobbies ... but ultimately benefits from the addition of technology to our lives!