Lord of the Rings Online Doubles User Base, Revenue With ‘Free to Play’ Model
I have written about Lord of the Rings Online when it was announced that it would be free-to-play, when it actually launched, and included it in a review round-up as well. It is an excellent MMORPG … and apparently it has done extremely well in the transition from subscription to free-to-play. Turbine, the developer, noted at GDC Online that the game has doubled both the subscriber base and revenue since the game became free to play. The game’s Executive Producer, Kate Paiz, noted that the revenue had doubled in spite of removing the subscription fee. But there is even more…