The Valentine’s Day Gift Arms Race

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The Valentine's Day Gift Arms Race Listen to this article

The Valentine's Day Gift Arms Race

Let’s face it – by this time if you are still deciding on Valentine’s Day gifts you are pretty much in deep trouble with the object of your intentions. This isn’t meant as gift-giving advice. Nor is it a curmudgeonly rant about the ‘Hallmark Holiday’ – while the card-maker and your local florist certainly profit from February 14th, the celebration has historical ties. No … this is about the seeming ‘arms race’ in gift-giving.

Initially I had started pooling loads of images from every email I had gotten over the last month touting the ‘perfect Valentine’s Day gift’, with the intent of overwhelming you with them. Instead, I simply put the iPod Touch Heart image up, and will list some of the places that emailed me (and each of these are separate … and this is by no means comprehensive!):

  • Apple – for the iPad
  • Apple – for the iPod Touch
  • Barnes & Noble – for the nook
  • Barnes & Noble – for the nook Color
  • Amazon – for the Kindle
  • Pandora – internet radio subscription
  • Every online florist I ever did business with.
  • Every jewelry store that has my email
  • L.L. Bean – various stuff
  • Slacker – internet radio subscription
  • Buy.com – seeming everything they have is perfect
  • NewEgg – same as Buy.com
  • Circuit City – same again
  • Sony – laptops
  • Sony – cameras
  • Sony – TVs
  • Dell – laptops
  • HP – more laptops
  • Corning / Corelle / Revere – dishes, pots & pans and other stuff

Aside from some typical fare, there was a disturbing trend towards high end gadgets. I mean, I need to drop $800 on a 64GB iPad 3G to show someone I REALLY love them? I think I’ll stick with a nice bottle of wine, a home cooked meal, and some great quality time spent together focusing on what REALLY matters … Love.

I think that the Beatles called this one back in 1964, so I’ll stick with that:

What was the most outrageous Valentine’s Day sale email advertisement you saw this year?

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About the Author

Michael Anderson
I have loved technology for as long as I can remember - and have been a computer gamer since the PDP-10! Mobile Technology has played a major role in my life - I have used an electronic companion since the HP95LX more than 20 years ago, and have been a 'Laptop First' person since my Compaq LTE Lite 3/20 and Powerbook 170 back in 1991! As an avid gamer and gadget-junkie I was constantly asked for my opinions on new technology, which led to writing small blurbs ... and eventually becoming a reviewer many years ago. My family is my biggest priority in life, and they alternate between loving and tolerating my gaming and gadget hobbies ... but ultimately benefits from the addition of technology to our lives!