Amazon Takes on “Real Books” with New Kindle Ad


I love, love, love the new Kindle ad! Like many prior ones, Amazon is hammering home how great the Kindle screen looks in sunlight, how easy it is to use, etc…but instead of taking on the iPad, they are aiming this ad at the people who claim they prefer “real books.”

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About the Author

Zek has been a gadget fiend for a long time, going back to their first PDA (a Palm M100). They quickly went from researching what PDA to buy to following tech news closely and keeping up with the latest and greatest stuff. They love writing about ebooks because they combine their two favorite activities; reading anything and everything, and talking about fun new tech toys. What could be better?