Amazon Prime Goes to $99

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Amazon Prime Goes to $99 Listen to this article

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We knew it was coming but it is now official — the annual fee for Amazon Prime is rising to $99. For me it is a no-brainer, the service is awesome. The benefits like Prime Video are nice, and the $99 still makes Amazon Prime a bargain. How about you? Does the increase make you think twice about Prime?

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About the Author

Dan Cohen
Having a father who was heavily involved in early laser and fiber-optical research, Dan grew up surrounded by technology and gadgets. Dan’s father brought home one of the very first video games when he was young and Dan remembers seeing a “pre-release” touchtone phone. (When he asked his father what the “#” and “*” buttons were his dad said, “Some day, far in the future, we’ll have some use for them.”) Technology seemed to be in Dan’s blood but at some point he took a different path and ended up in the clergy. His passion for technology and gadgets never left him. Dan is married to Raina Goldberg who is also an avid user of Apple products. They live in New Jersey with their golden doodle Nava.