Chevy vs. Chevrolet: Social media schools GM
Call it a simple misunderstanding or an experiment in the power of the new social media, but General Motors quickly found out yesterday just how fast and wide a wildfire of emotion can spread electronically. No sooner did word come out from the General that anyone with corporate connections needs to shy away from using the nickname “Chevy” than the interwebs heated up to a frenzy level calling this decision anywhere from a bad choice to downright un-American. Wow, Chrysler did not get this much guff when they told everyone last year they had to start calling their pickup a…