This year marks the 75th anniversary of Jaguar, a luxury British automobile company that saw life when William Lyons was seeking a name for a new sports car he had built. In 1935, the SS 100 became the world’s first Jaguar. Since then the brand has become synonymous with a blend of grace, elegance, power and agility.
This past winter we got our first experience with the new Heavy Duty trucks from Ram. Spring brought a new Super Duty from Ford (along with more HD Rams) and finally, summer 2010 put us in the driver seat of the newest big rigs from General Motors, wearing Silverado and Sierra badging. Along the way I noticed one thing different about the way marketing folks presented information from their colleagues pitching cars and SUVs – customer conquests. It seems truck buyers, especially heavy duty truck buyers, remain very brand loyal. Three-quarter- and one-ton pickups account for about 30 percent of…
The freshman class of the Scion tC proved to be quite successful for the “garage band” division of Toyota. In fact, since its launch as a 2005 model, the little coupe has accounted for more than a third of Scions sales despite having the shortest production run (when combining xA and xD units). This is the best selling model in its showroom so for the model makeover one thing is painfully clear – don’t screw it up. Stick to your roots, stick to what brung ya’ here and stick it to the competition. And that is what Scion is doing….
I was invited down to San Antonio, Texas recently to get my first experience with this new compact vehicle from Chevrolet that is replacing the Cobalt model. The new vehicle, set to arrive in dealerships in September, is called Cruze. One of my first questions during a marketing presentation was “What is the origin of the name Cruze?” Seems I stumped the panel. No one could give me an answer. Here in front of my computer I search the interwebs and discover that Cruze has been used by GM since 2001 and this “all-new” vehicle is actually the second-generation of…
If I were told today that I would have to choose only one vehicle that I would drive for the rest of my life, not knowing what the rest of my life would entail, that vehicle might very well be a Subaru. And tempted as I would be to pick something like the WRX, in the end my decision would probably be the Outback.
I was excited to see Buick resurrecting the Regal model this year. My first real experience with the badge dates to my car cruising years of the mid-1980s and the popular scene on Cooper Street in Arlington, Texas. Those were also my ear-shattering car stereo years where us early adopters were tearing out complete interiors to accommodate our rolling sound systems. I drove a 1983 Olds Cutlass and had been hearing about a fella out there in Arlington who drove a maroon Regal nicknamed “Eruption” as an homage to Eddie Van Halen.
“But, what are they?” As if to corner the market on producing the most polarizing vehicles for the 2010 model year, Honda and its luxury division Acura have each released a new vehicle that almost forces consumers to scratch their heads faster than the heartbreak of psoriasis. No definitive term has surfaced yet to identify the niche segment the new Accord Crosstour from Honda and ZDX from Acura occupy yet automotive history has seen similar units before. When I first gazed my attention to these marriages of sedan and crossover utility vehicle I was served with an image circa 1981-82…
Big news for Texas and Toyota yesterday. OK, the news actually came out a while back that the automaker would shift midsize pickup production to their full-size truck plant in San Antonio but it was guns blazing Friday as Governor Rick Perry helped kick off the official celebration.
Welcome to July 26, 2010, or what the folks in Dearborn, Michigan are calling “Ford Explorer Day.” Ford Motor Company has become known for segment-defining vehicles in its rich history. The Model T, the Model A, F-series pickup, the OG pony car Ford Mustang and a vehicle that began a new revolution when introduced in 1990, the Ford Explorer sport utility vehicle. In recent years, Explorer (and nearly all SUVs) have fallen from their lofty perches in manufacturers lineups. SUV buyers were pulled into the segment due to attributes of these utilitarian workhorses. Haul the family, haul a trailer and…
The more things change, the more some things seem to stay the same. Take Nissan’s Titan fullsize pickup. When first introduced it bowed with the highest power in the half-ton segment nearly eight years ago and was one of the first to offer more than four gears in an automatic. As we approach the arrival of the 2011 model vehicles on the lot, Titan has fallen nearly to the back of the pack. It is still a robust truck but Nissan has been putting most of its attention of late into the smaller spectrum of the lineup leaving the fullsize…
No pyrotechnics, no dazzling light show or blaring music, no lasers and no Vogue runway models. Ford Motor Company will not be using any of the usual tricks and effects found surrounding a new model launch when they introduce the world to the 2011 Ford Explorer next week. Instead, they plan on a massive Facebook attack combined with face-to-face events in key markets throughout North America. Like pornstars and musicians before them, automakers are migrating to the web for their venue of choice to reach the masses.
The Calendar had not quite read 2009 yet but I remember a chilly day in Michigan when the good folks over at Ford introduced us to our first 2010 model – the Fusion, complete with hybrid and sport versions. Ford Motor Company invited journalists up to its Dearborn world headquarters in December, 2008, for a “hush-hush” sneak peek of some of its new product, and this included the made-over 2010 Ford Fusion lineup. For 2010, engineers and designers gave the midsized sedan entirely new front and rear clips as well as totally refreshing the interior. In addition, powertrain upgrades have…
This past winter I ran my first review of the new-for-2010 Ram Heavy Duty pickup line. (Notice I did not say “Dodge Ram” as the vehicle brand. Remember, Chrysler has chosen to spin its truck division apart from the Dodge world and simply call it “Ram.”) It was a Ram 3500 Crew Cab duallie 4×4 in SLT trim. Since then my driveway has been blessed with two additional Ram HD test models, each sporting some nifty accessories to help consumers further personalize their individual vehicles.
Well, I did it. I drove the new Chevy Volt extended range electric vehicle that will be available later this year. What is it? In many ways it is similar to the current Toyota Prius hybrid. It features a battery pack that powers an electric motor that turns the wheels to make the thing go. It also has a combustion engine powered by gasoline that charges the battery pack when voltage drops too low. Where it differs from the current breed of hybrid electric vehicle is that the combustion engine does not propel the Volt at all – it is…
If the jetpack I told you about isn’t really your speed, what about a flying car? It’s called the Transition Roadable Aircraft, and it will run you around $194,000 (plus your pilot’s license!) What’s amazing is that this isn’t really a traditional “flying car”, at least not in the DeLorean sense. Instead, it’s more like a plane that can fold up and drive home. Might be tough to use it in your everyday life, unless you have an extra-large driveway at home. Supposedly, it’s going to be a fairly versatile plane-car (plar? clane?): Going from plane to car “takes about…
Before you head out to buy your next car, you might want to find out if your bank will float you a loan for your very own jetpack. Businessweek reported recently that Martin Aircraft has developed a viable jetpack that runs on premium gasoline! All we need is the FAA to clear commuters to use these instead of cars, and the roads will be far, far clearer. Even more amazing, Martin Aircraft is hoping to sell the jetpacks for $86,000! Yes, that’s a completely insane price for a jetpack, but it makes them potentially marketable, instead of “so expensive they’re…
During my lifetime (thus far) I have witnessed Chrysler, Dodge and the late Plymouth (R.I.P.) deliver a wide range of vehicles, taking consumers and enthusiasts on a wild roller coaster ride. Ultimate highs courtesy the likes of Super Bee, Barracuda, HEMI (of course) and Viper and bottomless lows, a.k.a. K car, Jeep Compass and bankruptcy (twice). They even invented an entirely new segment known as the minivan and sent Lee Iacocca golfing with Snoop Dogg. Most likely, the future will be just as storied as the past, especially with the approaching stiff fuel economy standards. What is to become of…
With Buick being one of the four remaining cornerstones of the General Motors family, executives in the division find themselves in a difficult but familiar dilemma: Deliver competitive vehicles that attract new buyers while not alienating a loyal demographic. The new Buick LaCrosse is completely redesigned for 2010 and is built on global architecture at the Fairfax plant in Kansas City. It offers all-wheel-drive, a suite of advanced intelligent personal technologies and safety features and choice of (eventually) three engines. “The new LaCrosse builds on the success of Enclave as the next step in Buick’s renaissance and great attention to…
Jeep has such a storied and legendary history while also being the one brand most synonymous with offroad. For nearly half a century the iconic runabout carried American servicemen and women to and from their assigned posts and in recent decades the Jeep Wrangler has garnered more “best of” awards in the offroad segment than all competitors combined. Several years back Jeep decided to expand the platform a bit, stretching the chassis from two doors to four, giving birth to the Wrangler Unlimited.
Call it a simple misunderstanding or an experiment in the power of the new social media, but General Motors quickly found out yesterday just how fast and wide a wildfire of emotion can spread electronically. No sooner did word come out from the General that anyone with corporate connections needs to shy away from using the nickname “Chevy” than the interwebs heated up to a frenzy level calling this decision anywhere from a bad choice to downright un-American. Wow, Chrysler did not get this much guff when they told everyone last year they had to start calling their pickup a…
All photos courtesy Lexus Lexus (via parent company Toyota) has been providing the auto industry with production model hybrid vehicles longer than most and with greater ferocity, and, under most circumstances, we do not associate hybrid vehicles being much more than “eco-friendly” or “miserly” – we certainly keep from allowing our imaginations wander anywhere near “sporty.” That all changed with the introduction of the Lexus GS450h luxury hybrid sport sedan. This was the first real hybrid vehicle that put all of that great and clean power to the rear tires where driving enthusiasts agree it belongs. Sure, there have been…