Right in time for Hour of Code Week 2019, Mattel is launching a new educational dimension to one of this year’s hottest holiday toy launches, Hot Wheels id. Hot Wheels id melds physical and digital play using NFC-enabled Hot Wheels cars to allow kids to test their cars in a virtual environment, including speed challenges and track building.
We’ve spent the last couple of days scouring the aisles at the 2018 Toy Fair in NYC to find the coolest new toys. Whether you are looking for toys that will encourage your kids’ interest in STEM, get them more active, ignite their creativity, or help them imagine worlds far, far away, there is something for everyone.
Every year at CES, there’s a slew of technologies aimed at parenting. Some are genuinely useful, and some are more of a “well, we can, so why not?” Mattel has announced Aristotle, an Echo-like AI speaker, that falls squarely in the second category.
So many of us, especially as we enter the holiday season, fondly remember our favorite childhood toys – Barbie, G.I. Joe, Tinkertoys, Lincoln Logs, Lite-Brite, Legos, etc. For me it was the View-Master, that handheld plastic stereoscopic viewer that connected me with exotic locations around the globe. Now Mattel has relaunched the View-Master for the modern, high-tech era.
Take a look at the modern Barbie doll that Nickolay Lamm of MyDeals.com created; she’s the one on the right, in case you couldn’t tell. It’s been said before that if a human being had Barbie’s proportions, she would be about 5’9″ tall with a 39″ bust, and an 18″ waist. That living doll would have 33″ hips, she’d wear a size 3 shoe, and she would weigh 110 pounds. Those measurements are not at all realistic if you are a human being rather than a product made of molded plastic body parts.
Hot Wheels fans who dream of driving some of their favorite miniature toys are getting their wishes as Chevrolet has announced it will offer a limited-edition run of the Kinetic Blue Camaro it debuted at SEMA in Las Vegas. “Millions of us grew up playing with Hot Wheels,” said Chris Perry, vice president of Chevrolet Marketing. “Offering a special production model of the Camaro Hot Wheels is an opportunity to bring those memories to life, for kids of all ages.” The unique model will be available for orders Nov. 1 and will be produced in the first quarter of 2013….