GD Quickie: Adventures in iPad Adoption; Retail Edition

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Last week Elana was at the Short Hills Mall with her friend Melissa. They went to look for something at Restoration Hardware and found that their salesperson was walking around with his MacBook. He was, quite effectively she added, using it to show customers pictures of additional products as well as various material options for some items.

Well apparently this method is already old school. This morning Elana was listening to CBS 880AM radio and heard a report that some Nordstrom and Burberry stores are already experimenting with giving employees iPads so they can they can walk around the store and show products that are not-yet-available to customers.

No big surprise considering that many restaurants are already using iPad’s instead of printed menus. And just last week I noticed that my Apple Store had done away with the large iMac they had been using on a central table for express checkout. No surprise that it was replaced by an iPad!

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About the Author

Dan Cohen
Having a father who was heavily involved in early laser and fiber-optical research, Dan grew up surrounded by technology and gadgets. Dan’s father brought home one of the very first video games when he was young and Dan remembers seeing a “pre-release” touchtone phone. (When he asked his father what the “#” and “*” buttons were his dad said, “Some day, far in the future, we’ll have some use for them.”) Technology seemed to be in Dan’s blood but at some point he took a different path and ended up in the clergy. His passion for technology and gadgets never left him. Dan is married to Raina Goldberg who is also an avid user of Apple products. They live in New Jersey with their golden doodle Nava.

1 Comment on "GD Quickie: Adventures in iPad Adoption; Retail Edition"

  1. At the Apple stores both iin the Bay Area and Austin, there is always 1-2 people with iPads doing check-ins and other things (inventory, e.g.) with iPads, while everyone else is equipped with modified iPod Touches to take payments. And at the AT&T stores in the bay area, the “welcome” person is armed with an iPad as well.

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