Brilliant Marketing…Rock N Roll Half Marathon Style

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Brilliant Marketing...Rock N Roll Half Marathon Style Listen to this article

 Brilliant Marketing...Rock N Roll Half Marathon Style

I’m going to be running the Dodge Rock N Roll Half Marathon at Virginia Beach organized by Competitor.com. Note, the number of sponsors and trademarked names in the title says it all, this is a big, marketing-heavy race. It’s the kind of race advertisers love; it’s a hardcore audience that’s not afraid to drop major money on clothes and shoes.

Now, if you’ve ever run a big race, or done a long hike, or any endurance event, you’ll know there’s some very important personal business that should be attended to before you start. No one wants to see you on the side of the road doing a pee-pee dance, and most definitely no one wants to be downwind of you if, ahem, you need to “drop the kids off at the pool”. On the other hand, if you’ve ever been to a big race, you also know that the only way to deal with this is usually Port-a-Potties (or the woods, which are usually cleaner and nicer anyway!). Not fun.

So, with that background, here’s the email I received today from Competitor.com. $100 gets you the chance to relieve yourself VIP style! Would YOU take them up on it? Are you already thinking of instances when you can use the phrase “Potty like a rock star”? And how bad is it that I’m tempted to go on a buying spree just so I can find out what a “Run Happy” surprise is in a VIP bathroom?

Brooks VIP Porta Potty for a Super-Deluxe Start

Take your pre-race potty break in luxury with the Brooks VIP Porta Potty. As a thank you for choosing Brooks and Moving Comfort gear, Brooks is setting up tricked out toilets on race day at the Dodge Rock ‘n’ Roll Virginia Beach Half Marathon starting line.

Enjoy a spacious, climate-controlled restroom with running water, flushing toilets, and some Run Happy® surprises. To claim your VIP access you must do one of the following:

  • Option 1: Head to a participating retailer August 1 – September 1, 2011, and purchase $100 in Brooks or Moving Comfort apparel or Brooks shoes. Offer valid at listed locations only.
  • Option 2: Come to the Health & Fitness Expo presented by Power Balance on September 2-3 and purchase $150 in official Rock ‘n’ Roll Marathon merchandise, Brooks apparel or running shoes, or Moving Comfort apparel.

You’ll receive a special sticker for your race bib that gives you access to the Brooks VIP Porta Potty staffed by Brooks employees and volunteers from participating Virginia Beach-area retailers.

Please note: Passes are available while supplies last. To maximize your enjoyment, the total number admitted is capped. The Brooks VIP Porta Potty will be available on race day from 5:00 – 7:30 a.m., and we strongly recommend arriving early.

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About the Author

Carly Z
Carly has been a gadget fiend for a long time, going back to her first PDA (a Palm M100). She quickly went from researching what PDA to buy to following tech news closely and keeping up with the latest and greatest stuff. She loves writing about ebooks because they combine her two favorite activities; reading anything and everything, and talking about fun new tech toys. What could be better?