Good news, if you care deeply about reading ebooks on every possible device-B&N has released a web version of the NOOK platform. This is one of those features that every ebook store has felt compelled to offer but frankly, it’s a bit of a yawner. It’s helpful if you want to read on a computer and you can’t install software, but is that a common occurrence? Is it something we really want? Or need?
From the press release:
NEW YORK–(BUSINESS WIRE)–Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today introduced NOOK for Web, an innovative and free new browser experience that offers readers the ability to explore the hottest digital titles and bestselling books right from their computer – no sign-in, software download or NOOK account required to begin reading. With fast and easy access from any PC or Mac® browser, NOOK for Web seamlessly combines NOOK’s award-winning digital reading experience with access to Barnes & Noble’s expansive NOOK Store™. Now, anyone who loves to read can browse, sample and become instantly immersed in a NOOK-like reading environment from any browser, with support coming this fall for Internet-enabled tablets, smartphones and other mobile devices.
“There’s no need to download special software to access your digital library – NOOK for Web seamlessly combines Barnes & Noble’s best-in-class digital reading experience and unrivaled NOOK Store to deliver an immersive, easy-to-use solution for readers to consume millions of titles right from their Web browser.”
Beginning today, Barnes & Noble is offering six bestselling NOOK Books in their entirety at no charge for readers to try NOOK’s award-winning digital reading experience online. With popular summer titles the entire family will enjoy, customers can visit www.nook.com/NOOKforWeb to browse the list of complimentary titles available, including Map of Bones by James Rollins, Sex and the City by Candace Bushnell, The Vow by Kim Carpenter, The Boxcar Children Summer Special by Gertrude Chandler Warner, Brave by Tennant Redbank and Perfect Island Getaways by Patricia Schultz, instantly read the sample, and then download the entire book for free on any browser now through July 26.
“NOOK for Web makes it easier than ever for anyone – from NOOK customers to those experiencing digital content for the first time – to access and read books online,” said Jamie Iannone, President of Digital Products at Barnes & Noble. “There’s no need to download special software to access your digital library – NOOK for Web seamlessly combines Barnes & Noble’s best-in-class digital reading experience and unrivaled NOOK Store to deliver an immersive, easy-to-use solution for readers to consume millions of titles right from their Web browser.”
With NOOK for Web, it’s also now easier than ever for NOOK customers to read their NOOK Books virtually anytime, anywhere. The perfect complement to NOOK devices and free NOOK Reading Apps™, customers can simply go to www.mynook.com to pick back up from their last page read or start reading a new book using any Web browser.
Not to be too harsh on this, but seriously: who is the target audience here? I’ll admit it is nice that B&N is sweetening the deal with free ebooks and it is good to see them rounding out their ecosystem, but there is one very curious thing: B&N apparently didn’t care about making this available to iPad users. I’ll assume this was done to force people to download the NOOK app, but it does seem like an odd move since… there IS an iPad app.
If you read using an ebook platform on the web, let us know in the comments-why do you use it, and how do you like it?