So Much for Success – Googles Nexus 7 Sold Less Than 1 Million Last Quarter!

Image from HuffPo

OK, it is not confirmed, nor is it likely to get official confirmation, but the Nexus 7, Google’s ground-breaking tablet released earlier this year to great fanfare — declared by some as an ‘iPad Killer’ and reportedly ‘sold out’ on pre-order and after release —  hasn’t even managed 1 MILLION in sales over the first quarter. This is based on analysts looking at the Google earnings report.

And since the average life-span of ANY Android device is less than 6 months, we can now declare the Nexus 7 yet ANOTHER tepid Android tablet.

I bought and have reviewed the Nexus 7, and I still have it. Why? Because it is a solid piece of hardware, runs the latest and greatest Android OS version, it is portable enough to allow me to carry around some Android games and music … and it was cheap.

The Nexus 7 is regarded as one of the best and most successful (non-Amazon) Android tablets yet, which led many to assume that perhaps as many as several million had been sold. The analyst estimates peg sales between 700,000 and 1 million. We don’t know how the retail sales are accounted for, but even the most generous assumptions don’t put the total of ALL sales beyond 3 million.

3 million sounds like quite a bit, even in the shadow of the iPad’s 17 million last quarter. But consider that Samsung was estimated to have sold 2.3 million during the same period without anything particularly new or exciting (setting aside that we know that number is overestimated by more than an order of magnitude) – and considering that the launch of the Nexus pretty much throttled sales of EVERY other Android tablet (including Nook and Kindle) for a couple of months due to price/performance advantage.

As a result, we have a Nexus tablet that at once destroyed all other Android tablets and STILL underperformed compared to the iPad. And since release the Kindle Fire HD and new Nook tablets have arrived and eclipsed the Nexus, whose sales will only plummet further from here. While I won’t directly call it a failure since we don’t have hard numbers … it certainly is NOT a success.

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About the Author

Michael Anderson
I have loved technology for as long as I can remember - and have been a computer gamer since the PDP-10! Mobile Technology has played a major role in my life - I have used an electronic companion since the HP95LX more than 20 years ago, and have been a 'Laptop First' person since my Compaq LTE Lite 3/20 and Powerbook 170 back in 1991! As an avid gamer and gadget-junkie I was constantly asked for my opinions on new technology, which led to writing small blurbs ... and eventually becoming a reviewer many years ago. My family is my biggest priority in life, and they alternate between loving and tolerating my gaming and gadget hobbies ... but ultimately benefits from the addition of technology to our lives!