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October 24, 2012 • Gear Bits

First iPad Mini Commercial Evokes Nostalgia, Keeps It All in the Family

Yesterday Apple announced the iPad Mini, and highlighted the design in a feature video from Jon Ive and showed a short video of the new smartcover design for the Mini. Those are already on Apple’s YouTube channel already. Today via Cult of Mac,¬†we get another commercial that played during the event but hasn’t been released on Apple’s channel yet.

The video is very effective for a couple of reasons – first off it evokes an iconic scene from the movie ‘Big’, which itself centers around collaboration, exploration and fun. But it also ties together the ‘iPad family’ as a common and compatible set of products, almost saying ‘if you can do it on iPad, you can do it on iPad Mini’.

Here is the video:

What do you think?

Source: Cult of Mac via YouTube

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