Best Buy Gets Bested by Improv Everywhere

What happens when 80 people, all dress the same as Best Buy employees– you know, a blue polo and kahki pants– and go into a Best Buy megastore in New York City? That’s what the Improv Everywhere Project wanted to know. So they gathered 80 willing participants, made sure they were all wearing the same thing and sent them into Best Buy one by one.The instructions were simple. The participants were told to go into the Best Buy store and just walk around. While they should not initiate contact with shoppers, if someone came up to them and asked for help they should do whatever they could to answer the questions. And if a Best Buy employee approached them they were told to simply play dumb. What happened next… and the reaction of the police… will make you smile.

Improv Everywhere

It is an old Improv Everywhere video but it is definitely worth a few minutes for the smile it will bring!



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About the Author

Dan Cohen
Having a father who was heavily involved in early laser and fiber-optical research, Dan grew up surrounded by technology and gadgets. Dan’s father brought home one of the very first video games when he was young and Dan remembers seeing a “pre-release” touchtone phone. (When he asked his father what the “#” and “*” buttons were his dad said, “Some day, far in the future, we’ll have some use for them.”) Technology seemed to be in Dan’s blood but at some point he took a different path and ended up in the clergy. His passion for technology and gadgets never left him. Dan is married to Raina Goldberg who is also an avid user of Apple products. They live in New Jersey with their golden doodle Nava.