Vladimir Putin Sports Yota Advertising for Russian Mobile Provider

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Vladimir Putin Sports Yota Advertising for Russian Mobile Provider Listen to this article
Putin Displays Yota Logo

Putin’s jacket displays the Yota logo

There was controversy back in 2012 about the official sponsors of the Olympic games forcing athletes to not display logos of their sponsor brands. The Sochi Olympic games came with their own controversies, but the branding rules stand. For the athletes anyway, as the Russian President wore a fleece with several brands displayed, including Russian mobile network provider Yota.

Yota is the maker of the intriguing dual-screen phone with a standard Android phone on one side and an E-Ink display on the back. Reviews have been ‘mixed’ (mixed between mediocre and bad). Here is a picture:

yota1

Yota has been intertwined with Putin for a while, being largely responsible for pushing through a large mobile deal in 2012. Having the logo so prominently displayed on his jacket is a clear indication of continued support.

What do you think? Should the President of a country be displaying a select number of brands from his country?

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About the Author

Michael Anderson
I have loved technology for as long as I can remember - and have been a computer gamer since the PDP-10! Mobile Technology has played a major role in my life - I have used an electronic companion since the HP95LX more than 20 years ago, and have been a 'Laptop First' person since my Compaq LTE Lite 3/20 and Powerbook 170 back in 1991! As an avid gamer and gadget-junkie I was constantly asked for my opinions on new technology, which led to writing small blurbs ... and eventually becoming a reviewer many years ago. My family is my biggest priority in life, and they alternate between loving and tolerating my gaming and gadget hobbies ... but ultimately benefits from the addition of technology to our lives!