Matthew McConaughey Pitches the ‘New’ Lincoln

I guess about all I can say regarding the new Lincoln ad spots featuring Matthew McConaughey is…I just liked it. OK, maybe I stole that from one of five new spots Lincoln recently produced. The actor is pitching Ford’s luxury division that is seeking to remake itself and after watching them on Lincoln’s YouTube channel, I really did like them.

Images courtesy Lincoln

Images courtesy Lincoln

He manages to keep his clothes on in these marketing spots that feature McConaughey driving the new Lincoln MKC compact luxury crossover. They were filmed over a one-week period in Texas with the actor speaking plainly yet eloquently while behind the wheel, connecting with the viewers emotionally.

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Here are the first three spots from Lincoln’s YouTube channel:

Bull

I Just Liked It

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About the Author

David Goodspeed
David was editor of AutoworldToday at Today Newspapers in the Dallas suburbs until its closing in 2009. He was also webmaster and photographer/videographer. He got started doing photography for the newspaper while working as a firefighter/paramedic in one of his towns, and began working for the newspaper group full-time in 1992. David entered automotive journalism in 1998 and became AutoworldToday editor in 2002. On the average, he drives some 100 new vehicles each year. He enjoys the great outdoors and as an avid fly fisherman, as is his spouse Tish. He especially enjoys nature photography and is inspired by the works of Ansel Adams.