Shazam This… Coke Zero Uses Shazam to Innovate Advertising

The NCAA Finals are on and Duke is slowly making its way to another championship. (Duke Class of ’86…) Shazam and Coke Zero teamed up to use music and an app to do some advertising magic. It was, in fact, kinda cool.

The Coke Zero commercial started with some unique music and a message to launch Shazam. When I did the app read the unique tune and, instead of providing track information it, instead, launched a Coke Zero add.

The virtual Coke slowly filled to the top. Once it did the app kicked over to the Coke Zero website and offered a free drink at Target.

And with that, advertising, apps and interactive tech all came together… Oh, and thusfar the game is nothing short of amazing.

About the Author

Dan Cohen

Having a father who was heavily involved in early laser and fiber-optical research, Dan grew up surrounded by technology and gadgets. Dan’s father brought home one of the very first video games when he was young and Dan remembers seeing a “pre-release” touchtone phone. (When he asked his father what the “#” and “*” buttons were his dad said, “Some day, far in the future, we’ll have some use for them.”) Technology seemed to be in Dan’s blood but at some point he took a different path and ended up in the clergy. His passion for technology and gadgets never left him. Dan is married to Raina Goldberg who is also an avid user of Apple products. They live in New Jersey with their golden doodle Nava.