So What’s AppleCare+ for Apple Watch’s Target Audience? Idiots.

Let me preface this by saying this. I want the Apple Watch. It’s not a need, strictly a want. I love having something nobody else can have. So naturally last month, I wanted one. Bad. But then came the waiting process, and I had time to think, and now just like people who weren’t up until 3am pre-ordering one, I’ll just be waiting.

Only difference is … those of you who DID manage to purchase one, how will you protect it from incidentals? And what body part will you use as collateral?

applecare apple watch

The price for AppleCare+ is certainly NOT cheap, but this here is outright crazy. Apple Watch and Apple Watch Sport buyers will obviously pay a little less, while Apple Watch Edition buyers will be at your local blood drives soon.

Screencap Courtesy of MacRumors

Screencap Courtesy of MacRumors


Now, say if you opt out of AppleCare+ for your Apple Watch. Apple Watch Sport and Apple Watch buyers will receive 90 days of phone support and one year of non-accidental warranty coverage. Apple Watch Edition buyers get two years of phone support and hardware repair coverage at no extra charge.

AppleCare+ for Apple Watch models and the iPhone is only available when you purchase a new Apple Watch model from an Apple Retail Store or the Apple Online Store in the United States.

As an Apple Fanboy, I have to say … if my wrist-wear needs more insurance than my laptop, and they are both made by the same company, I’ll just sit this one out.

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About the Author

Greg Alston
Diehard Apple fanboy, and lover of all things tech. Born and raised in Washington, DC, Greg enjoys spending time with his wife, family, and friends, live sporting events, good bourbon, Tetris, and pizza. In that order.