Dodge to Debut ‘Beats by Dr. Dre’ Audio System at CES and NAIAS
Dodge has chosen the Consumer Electronics Show in Las Vegas to introduce its new expansion of Beats by Dr. Dre Audio System that will be coming soon to 2012 Charger models. “Dr. Dre and Jimmy Iovine have built their careers on revolutionary and forward thinking decisions that formulate trends in music, popular culture and technology,” Reid Bigland, President and CEO – Dodge Brand. “Our goal in partnering with Beats by Dr. Dre is to integrate their recording-studio quality audio experience for our Charger enthusiasts to feel and hear their favorite music as it was intended – all while heightening the…