Is Borders Destined for Failure?
Oh Borders. I don’t want to wish failure on any entity, especially a company that taught me a great deal, but sadly, the Borders eBook strategy is going to fail. Spectacularly. I just don’t see how they’ll overcome the Amazon/B&N/Apple juggernauts with such scattered, messy, and honestly lackluster set of offerings. Head over to Borders’ site, and check out their ebook readers page. Be sure to look at their ebook comparison chart. In case Borders caught on to how bad it is and has removed it, here’s a screenshot: Hint to Borders-If your “comparison chart” illustrates how much better spec’d…