First Drive: 2011 HD trucks from General Motors
This past winter we got our first experience with the new Heavy Duty trucks from Ram. Spring brought a new Super Duty from Ford (along with more HD Rams) and finally, summer 2010 put us in the driver seat of the newest big rigs from General Motors, wearing Silverado and Sierra badging. Along the way I noticed one thing different about the way marketing folks presented information from their colleagues pitching cars and SUVs – customer conquests. It seems truck buyers, especially heavy duty truck buyers, remain very brand loyal. Three-quarter- and one-ton pickups account for about 30 percent of…