Yamaha

As the old joke goes, a man walks into a Yamaha store and says, “I need a piano and a boat motor.” The salesman says, “No problem.” The customer then says, “Really? Well, I also need a sound system for my brand new Mitsubishi Outlander,” and the salesman says, “You are NOT going to believe this…” As it turns out, the customer in that story was the product manager for the 2026 Mitsubishi Outlander, and Yamaha designed its first-ever in-car audio system. Then they loaned me a car to test it out. I drove the SUV for one week.