In The Soviet Era People Lined Up For Bread, But In 1990 … ?

In The Soviet Era People Lined Up For Bread, But In 1990 ... ?

The stark image above shows a pre-revolution era bread line in Russia in the 1915-1916 time frame, thought to be during the German occupation of Russia in World War I.

Next we see that after the revolution and the promise of sharing and plenty … we still get bread lines and poverty and an authoritarian rule over those in need:

In The Soviet Era People Lined Up For Bread, But In 1990 ... ?  In The Soviet Era People Lined Up For Bread, But In 1990 ... ?

Fast-forward to the time just after the collapse of the Soviet Union, and guess what? Yep, more bread lines!

In The Soviet Era People Lined Up For Bread, But In 1990 ... ?  In The Soviet Era People Lined Up For Bread, But In 1990 ... ?  In The Soviet Era People Lined Up For Bread, But In 1990 ... ?

Yet in Moscow in 1990, we see a different sort of line. According to the post at Neatorama:

What are these people in Moscow lined up for? Jobs? Cash? No, about 30,000 people lined up for the opportunity to eat at the first McDonalds to open in the city, in 1990.

This video is stunning – while I remember well the images of food lines throughout the Soviet era ( a term that means nothing to my kids), having this sort of line-up for McDonalds of all places is just staggering! But it is a great clip!

The McDonald’s press release details the opening in Moscow this way:

On January 31, 1990, a ribbon-cutting ceremony kicked off the grand opening of the first restaurant, located in Moscow’s Pushkin Square. It was the world’s largest McDonald’s, with 28 cash registers and enough seating for 700 customers, and people lined up down the block to get their first taste of the famous “Big Mak.” Because Russian people weren’t accustomed to eating finger food, however, there was a bit of confusion; after pondering his Big Mak for some time, one man reportedly ate it with a spoon, while others took their sandwiches apart and ate them layer by layer!

Despite the cultural hurdles, McDonald’s served 30,000 customers on that first day of business, with half of all sales going to the Soviet Children’s Fund, a national organization that helps children. Since then, McDonald’s has grown to more than 240 restaurants in more than 50 Russian cities. We deliver quality food at a great value to a million customers every day in Russia – our fastest-growing market in Europe – with a total of more than 2 billion satisfied customers since we first opened.

Here is an aerial image of the scene:
In The Soviet Era People Lined Up For Bread, But In 1990 ... ?  In The Soviet Era People Lined Up For Bread, But In 1990 ... ?  In The Soviet Era People Lined Up For Bread, But In 1990 ... ?  In The Soviet Era People Lined Up For Bread, But In 1990 ... ?

This year marks the 20th “Anniversary of ‘Hamburger Diplomacy'” … something to think about as you get annoyed at the line 4 people deep at lunch today or the person with 8 items in the 7-items or less line at the grocery store!
Source: Neatorama

About the Author

Michael Anderson
I have loved technology for as long as I can remember - and have been a computer gamer since the PDP-10! Mobile Technology has played a major role in my life - I have used an electronic companion since the HP95LX more than 20 years ago, and have been a 'Laptop First' person since my Compaq LTE Lite 3/20 and Powerbook 170 back in 1991! As an avid gamer and gadget-junkie I was constantly asked for my opinions on new technology, which led to writing small blurbs ... and eventually becoming a reviewer many years ago. My family is my biggest priority in life, and they alternate between loving and tolerating my gaming and gadget hobbies ... but ultimately benefits from the addition of technology to our lives!