Do You Really Need to Missspel Your Product Name to Get Attention??

Posted By: Dan Cohen

The other day Carly wrote a post about the lack of professionalism when using Text-spelling for business communication. It is a good post and one worth reading. (Find it here.)

Here’s a related pet-peeve… companies intentionally misspelling words in order to be unique, cool or grab attention. Seriously, there are ways to spell things and…

…there are ways not to spell things. I just finished a review of the Joy Factory’s Klick Desk Stand. It is a nice product but my spellcheck is pretty much hating the company right now.

GAH!!!!!

About the Author

Dan Cohen

Having a father who was heavily involved in early laser and fiber-optical research, Dan grew up surrounded by technology and gadgets. Dan’s father brought home one of the very first video games when he was young and Dan remembers seeing a “pre-release” touchtone phone. (When he asked his father what the “#” and “*” buttons were his dad said, “Some day, far in the future, we’ll have some use for them.”) Technology seemed to be in Dan’s blood but at some point he took a different path and ended up in the clergy. His passion for technology and gadgets never left him. Dan is married to Raina Goldberg who is also an avid user of Apple products. They live in New Jersey with their golden doodle Nava.

1 Comment on "Do You Really Need to Missspel Your Product Name to Get Attention??"

doogald | December 28, 2011 at 9:08 pm |

Somehow Apple survived despite spelling their computer “Macintosh” rather than the spelling of the fruit variety McIntosh. Or their tablet “iPad”, which I am sure was not in a computer dictionary prior to its release.

I think that companies often spell their products creatively only to allow the ability to trademark the name.

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