Samsung Pokes at a Key iPhone Weakness in New Ad

If you were to ask a random group of smartphone users to name a feature that Android has that iOS is lacking, while you’d hear nonsense like ‘open’, you’d also hear one message loud and clear: turn-by-turn navigation with voice support.

For me, this is one of three reasons I am still using Android (the others being physical keyboards and something work-specific). I use my Google Maps navigation everywhere and for everything – and it is awesome. I tried using the navigation built into pre-Mango Windows Phone 7 and it twice tried to tack on 30 minutes with inept guidance … and I haven’t tried it since (maybe Dan or Judie can comment on the current state). As for iOS … well, it might be ‘getting there’ – but it hasn’t arrived.

There are many areas of contention between iOS, Android and Windows Phone, but as of today the navigation system advantage clearly goes to Android. And although I feel the message gets lost a bit in the need Samsung seems to have to personalize the attacks … it is a clever and effective ad.

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About the Author

Michael Anderson
I have loved technology for as long as I can remember - and have been a computer gamer since the PDP-10! Mobile Technology has played a major role in my life - I have used an electronic companion since the HP95LX more than 20 years ago, and have been a 'Laptop First' person since my Compaq LTE Lite 3/20 and Powerbook 170 back in 1991! As an avid gamer and gadget-junkie I was constantly asked for my opinions on new technology, which led to writing small blurbs ... and eventually becoming a reviewer many years ago. My family is my biggest priority in life, and they alternate between loving and tolerating my gaming and gadget hobbies ... but ultimately benefits from the addition of technology to our lives!