Tracking Fresh Seafood with Track Your Fish on

Tracking Fresh Seafood with Track Your Fish on
Red Snapper photo courtesy of

I love Red Snapper, but if the truth be known, I haven’t always put a lot of thought into where the fish came from when I was about to eat it; I probably should have been a little more careful. But now I have a new appreciation for not only where my Snapper comes from, but for the people who catch it and the process involved.

I recently purchased two whole Gulf Red Snappers from HEB, a grocery store in nearby San Angelo. I noticed that the Red Snapper in the seafood case had blue tags attached to their mouths, but I didn’t ask about them. It wasn’t until we were prepping one of the fish for dinner that I bothered to take a closer look.

Tracking Fresh Seafood with Track Your Fish on

I’ll admit it — at first I couldn’t figure out what exactly there would be to track on my fish. Had it been part of some catch and release program? Had I somehow broken the chain? =/

After a visit to the myGulfWild, I learned that the purpose of these tags is to  provide the end consumer with the following information:

  • Specific fish type
  • Name and background of Captain and his harvesting vessel
  • Fish house and city where your seafood was landed
  • Harvesting location, down to a 10-square mile area in the Gulf where your fish caught

The idea behind these gill tags is to provide:

Authentication, food security and trackability are the key concepts behind our Gulf Wild™ tags. Minutes after Gulf Wild™ seafood is pulled aboard our vessels, a sequentially numbered gill tag is affixed to each individual fish by the very fishermen who catch it. Each tag has a unique number (much like a social security number, no two are alike), and each number is affiliated with only one unique fish. Boat captains and crews record the assigned numbers into our Gulf Wild™ TransparenSea™ System, which displays the specific credentials of every fish until the tag is removed or the fish is consumed.

 Pretty cool, right? So the first step to track your particular fish is to enter the tag number …

Tracking Fresh Seafood with Track Your Fish on

And a page like this will pop up:

Tracking Fresh Seafood with Track Your Fish on

You can try it for yourself by entering my fish’s tracking number, GSA1577987 in the box on myGulfWild.

In addition to all of the “where my fish came from” information, fish caught under the myGulfWild program also receive “supplemental testing for PAHs, heavy metals and dispersants”. This is the first time that I’ve found one of these tags in my fresh fish, and right now the program is limited to Gulf Red Snapper and Gulf Red Grouper, but ultimately “more than a dozen species of Gulf Grouper and Tilefish in the Gulf of Mexico’s IFQ catch share program will eventually be added to the product line.

I will be looking for these tags when I buy fresh whole Gulf Red Snapper from now on. =)

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About the Author

Judie Lipsett Stanford
Judie is the co-owner and Editor-in-Chief of Gear Diary, which she founded in September 2006. She started in 1999 writing software reviews at the now-defunct; from mid-2000 through 2006, she wrote hardware reviews for and co-edited at The Gadgeteer. A recipient of the Sigma Kappa Colby Award for Technology, Judie is best known for her device-agnostic approach, deep-dive reviews, and enjoyment of exploring the latest tech, gadgets, and gear.