Let me preface this with a well-known fact: I LOVE LOVE LOVE my Keurig. With that said, my current Keurig could be my last one, since Green Mountain is souring my morning cup with a little Digital Rights Management in their Keurig 2.0 machine coming this fall. This idea is so bad that I will NOT be buying it.
What does this mean? This means that you can ONLY buy coffee that has been directly made by or blessed by Green Mountain through licensing. That means no more using the Cafe Cup for brewing your favorite local roaster coffee in your Keurig. It’s rather unfortunate that they are going this route, as the 2.0 Keurig delivers the best of both worlds. You can brew one cup or you can buy the special carafe packs and brew a whole pot, which sounds great when you have guests or for particularly bad mornings. I will never know how nice this will be, as I am NOT going to buy the new device if I can’t go buy a pound of Kaldi’s Blend, one of my favorites from my local roaster Stauf’s, and brew it in my Keurig. Very bad move, Keurig; that’s very unfriendly to the consumer.
My suggestion for Green Mountain? Learn a little from Krups, and make it so you can have ANY coffee in your machine. This works wonderfully for the traditional K-cup machine with a Café Cup. Even though I brew my own using Cafe Cups occasionally, I still buy standard K-cups for the sheer convenience. I really feel that there’s no need to introduce DRM to the Keurig 2.0!