LG Introduces Midrange Phones at MWC with Premium Designs and Features!

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While wearables and high-fashion smartwatches are dominating the news lately, we all need smartphones to power these devices, and many people can’t afford the price of the top-end Apple or Samsung or LG devices. So at MWC this year LG has announced three mid-range smartphones, each of which has great features and a solid design!

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“LG’s new mid-range collection continues our legacy of offering amazing smartphones at reasonable prices,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “For millions of consumers around the world, the deciding factor on which smartphone to buy isn’t how fast or how big it is but how balanced it is. With our new mid-range smartphones, more and more customers will be looking to LG for their next handsets.”

LG’s new lineup of four mid-range smartphones
MagnaSpiritLeon and Joy builds on LG’s design language to bring optimized performance and effortless user experience to a broader range of consumers. By combining the most essential hardware with LG’s premium design elements and user experience, LG has created the perfect balance of style and usability. The LG Magna and LG Spirit are designed to fit more comfortably in palm of one’s hand with its gently curved design while their displays are distinguished by a subtle 3000mm radius curve for a sleeker, more attractive profile.

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The four devices will be available in both LTE and 3G versions, consistent with LG’s strategy to expand its appeal in the mass-tier segment with different products for different networks. The LTE and 3G versions of each model share nearly identical design cues with metallic back covers distinguishing the LTE models while the 3G devices feature patterned plastic back covers.

LG Magna
The LG Magna, which means “ultimate” in Latin, features a 5-inch in-cell touch display, normally offered only in premium smartphones, and a Quad-Core chipset. With an 8-megapixel main camera and 5-megapixel front shooter, the LG Magna was designed with high quality selfies in mind. A class leading 2,540mAh removable battery keeps the Magna running all day even with heavy use.

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LG Magna Specifications:

 

Display 5.0-inch HD (294 ppi)
Chipset 1.2GHz or 1.3GHz Quad-Core*
Camera 8MP or 5MP* / 5MP
Memory 8GB / 1GB
Battery 2,540mAh
OS Android 5.0 Lollipop
Network LTE Cat. 4 / HSPA+ 21Mbps
Size 139.7 x 69.9 x 10.2mm

 

LG Spirit

The LG Spirit, which embodies the spirit of LG’s innovations, features a 4.7-inch in-cell touch display and an 8-megapixel camera. In-cell touch technology makes the phones look slimmer while maximizing their display areas and minimizing the bezels. By bringing images closer to the screen, in-cell touch displays offer improvedsensitivity with faster touch recognition, better outdoor visibility and crisper images.

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LG Spirit Specifications:

 

Display 4.7-inch HD (312 ppi)
Chipset 1.2GHz or 1.3GHz Quad-Core*
Camera 8MP or 5MP* / 1MP
Memory 8GB / 1GB
Battery 2,100mAh
OS Android 5.0 Lollipop
Network LTE Cat. 4 / HSPA+ 21Mbps
Size 133.3 x 66.1 x 9.9mm

 

LG Leon

The LG Leon, “lion” in Latin, offers a 4.5-inch display in a compact, premium-looking body.

With the new mid-range lineup, LG is carrying over popular UX features originally designed for its premium smartphones. Gesture Shot makes it easy to take great selfies with a simple hand gesture that starts a three-second countdown. LG has extended the distance from which the camera can recognize gestures to 1.5meters to accommodate popular selfie sticks. Glance View, which debuted on the G Flex2, lets users quickly access key information such as time, recent messages or missed calls with a simple downward swipe of the screen, even while the display is off.

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LG Leon Specifications:

 

Display 4.5-inch FWVGA (220 ppi)
Chipset 1.2GHz or 1.3GHz Quad-Core*
Camera 8MP or 5MP* / VGA
Memory 8GB / 1GB
Battery 1,900mAh
OS Android 5.0 Lollipop
Network LTE Cat. 4 / HSPA+ 21Mbps
Size 129.9 x 64.9 x 10.9mm

LG Joy
The smallest of the group, LG Joy, has a 4-inch display and delivers pure enjoyment in a smartphone that fits in any pocket.

LG Joy Specifications:

 

Display 4.0-inch WVGA (233 ppi)
Chipset 1.2GHz Quad-Core /1.2GHz Dual-Core*
Camera 5MP / VGA
Memory 8GB or 4GB*/1GB or 512MB*
OS Android 5.0 Lollipop /Android 4.4 KitKat
Battery 1,900mAh
Network LTE Cat. 4 / HSPA+ 21Mbps
Size 122.7 x 64.0 x 11.9mm

 

Pricing and Availability:

LG’s new mid-range collection will begin its global rollout this week in select markets. Visitors to MWC 2015 will be able to experience all of LG’s newest products first-hand at LG’s booth in Hall 3 of Fira Gran Via.

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About the Author

Michael Anderson
I have loved technology for as long as I can remember - and have been a computer gamer since the PDP-10! Mobile Technology has played a major role in my life - I have used an electronic companion since the HP95LX more than 20 years ago, and have been a 'Laptop First' person since my Compaq LTE Lite 3/20 and Powerbook 170 back in 1991! As an avid gamer and gadget-junkie I was constantly asked for my opinions on new technology, which led to writing small blurbs ... and eventually becoming a reviewer many years ago. My family is my biggest priority in life, and they alternate between loving and tolerating my gaming and gadget hobbies ... but ultimately benefits from the addition of technology to our lives!