Apple

Apple Employees and the Trevor Project Send the Message that “It Gets Better”

This past fall a student at Rutgers University here in New Jersey walked up on a bridge and proceeded to jump off. He had been outed as a homosexual by a cruel prank that put his sharing affection with another male student up on the web. He was humiliated. Things were so bad that he could not see a time when things would be better. He was wrong, they would have been, but his field of vision had become so narrow that all he wanted was to stop the pain in that moment. So he jumped off the bridge. That…

Gear Bits

First Look at Apple’s New Pen Based Tablet!

With Steve Jobs no longer guiding the helm of day-to-day operations at Apple, it was unclear what would become of the company. Would they manage to continue to produce innovative technologies like the Apple ][ and Macintosh … or would they succumb to producing generic grey-box computers that look like everything else on any given desktop workplace? Well, based on a product introduction held in London (you can see the video for it here), we know that Apple will not give up its industry-leading technology advancement position anytime soon! Here is the product – called ‘Newton’, this device allows you…

Editorials, News

Adventures in Customer Service- Apple and Spilled Crystal Light Edition

I thought of a number of different titles for this post. One was: “No Use Crying Over Spilled Lemonaide”. Another was “MacBook Airs and Crystal Light Do Not Mix”. Another was “Apple, I’m Sorry for all the Nasty Things I Have Said and Thought” Then there was “I’m an Idiot” Eventually I settled on simply using “Adventures in Customer Service- Apple and Spilled Crystal Light Edition”. Here’s my story. I did not have a good morning. I woke up not feeling particularly great and immediately had a number of phone calls with people who are in the midst of challenging…

News

iOS 5.0 Release Pushed Back to Fall? Just Proves Apple Still “Thinks Different”

The blogosphere was buzzing yesterday when word came that Apple might hold off on releasing iOS 5.0 until the fall. What does this mean? Why would Apple break such a long tradition that goes all the way to… January 9, 2007. Okay so maybe it is not such a long-standing tradition, but you know what they say: “Do it once it is innovative; Do it twice and it is redundant; Do it a third time and it is a tradition.” By now an annual hardware and OS update is a TRADITION. Why would Apple mess with tradition? But it is…

Editorials

New Apple iPhone TV Spots – What Do You Think?

Apple has made a name for themselves with creative and often humorous commercials through the years, from the legendary 1984 Mac introduction video through the Think Different campaign through the Pentium-toasting PowerPC commercials through the infamous ‘I’m a Mac …’ spots with John Hodgeman and Justin Long. Now they have launched a series of three new iPhone 4 commercials themed “If you don’t have an iPhone”. Each features a specific iPhone-specific ecosystem that you are missing if you don’t have an iPhone: one touts the App Store, another the iPod and iTunes, and finally iBooks. By the end of the…

Gear Bits

GD Quickie: With Apple It Is All in the Timing Redux

If we have learned one thing about Apple in recent years, it’s that they don’t do anything by accident. Every move Apple makes is the result of a well thought out, calculated decision. It may be the wrong decision (think the MobileMe launch, iPhone 4 antennagate and a few others), but even those were the result of calculated choices the company made. So when Apple decided that they would launch the iPad2 next Friday at 5 PM we can assume there is some reasoned decision behind it. In a conversation with Elana last night, those reasons became abundantly clear to…

News

Apple ‘Wins’ Product Placement Award for 2010

Tracking Apple products in shows is somewhat of a hobby for many folks, and we even did a number of ‘Apple on TV’ posts here at Gear Diary. Of course, Apple is just one of many companies that spend heavily to get their products featured prominently in TV shows and movies, and keeping in the spirit of awards season the folks at BrandChannel have compiled their annual ‘Product Placement Awards’ … and not surprisingly Apple has come out on top again. Here are some details from the award: Apple products appeared in ten (or 30%) of the 33 films that…

News

The Hidden Price of Our Gadget Obsession: Child Labor

One item that came through in Apple’s Supplier report last week was a marked increase in issues with child labor in supplier facilities, particularly in China. The report noted that Apple ” audited 127 facilities and found 91 cases including 31 workers who had been hired prior to reaching the legal age, but were no longer underage or no longer employed at the time of the audit.” Before you get out the Apple-bashing hammer, remember that EVERYONE making devices is using these facilities – Dell, Asus, Acer, HP, even Samsung gets loads of stuff from these plants. This means it…

Editorials

Steve Jobs Health and Our “Right” to Know

If you take a close look at the site over any given period of time you’ll notice that there are some types of content you see elsewhere that is rare here are Gear Diary. You won’t find a lot of posts having to do with the latest rumor coming from the blogosphere; after all these are simply rumors, and more often than not they end up being false in the end anyway. This is particularly the case with Apple, although I’ll admit that when it’s a day or two before a key press announcement, if the overwhelming consensus is that…

How to Do It Yourself!

UPDATED: iPhoto More Than Just an Image Browser – It Moonlights As One of Santa’s Elves!

I have an update to the short self-publishing piece I wrote this past December. My first calendars did arrive in time for gift-giving and they were a big hit! I only ordered a handful in the first batch but they were worth the effort and the (slight) shipping charges. In January I put my efforts into creating my first book, which I completed and titled “One.”

eBooks, Editorials

Tough Call: Is Apple Being Draconian & Greedy … or Is Sony Trying to Pull a Fast One?

If you track technology, you have likely seen the NYTimes article or one of the echo-articles declaring a shift in how Apple operates the app store, citing the rejection of the Sony Reader app and a vague quote from a Sony Rep as evidence. There is a lot of speculation there, but it ultimately comes down to the interpretation of two sections of a single sentence: The company has told some applications developers, including Sony, that they can no longer sell content, like e-books, within their apps, or let customers have access to purchases they have made outside the App…

Editorials

Tim Cook, AppleInsider and Boundaries

Dan: The conversation started early this morning when I read a post over on Apple Insider that just didn’t sit well with me. Apple Insider calls Tim Cook the most powerful gay man in Silicon Valley I wrote to the other editors This just offends me. Do we get articles that begin… “Most powerful heterosexual but currently celibate after his third nasty divorce” or “Most powerful 37 year-old virgin although we have no doubt she is straight”. ??? Who cares if he is straight or gay when it comes to running Apple… and who’s business is it anyhow? Judie: I…

News

The Ethics of Steve Jobs’ Medical Leave

By now you’ve probably seen every blog post out there about Steve Jobs and his medical leave. It’s been a complicated situation since being CEO brings with it obligations that a private individual doesn’t have. On the other hand, Steve Jobs is a private man and deserves the chance to hopefully recover in peace. We could debate this all day, but Businessweek’s resident ethics expert has stepped into the fray with a fantastic and clearly outlined explanation of both sets of obligations (that of a private individual as well as that of the leader of a major corporation who answers…

News

Rumor: iOS 4.3 to Solve ‘Rotation Lock-Gate’?

About six weeks ago we had a GearChat on ‘Rotation LockGate’, which discussed the change Apple made in the behavior of the side switch from rotation lock to mute switch. I voiced my displeasure about the lack of ANY communication from Apple, and also the inefficiency of the ‘work-around’, saying: As for the difference in action, there are *FOUR* extra steps now: before you slid a switch and were done. Now: double tap home, slide at least one time to the left, tap the unlabeled orientation icon, and then click home again to get back to what you were doing….

News

Mac App Store Now Live With >1,000 Apps, Requires OS X 10.6.6 Update

This morning I got a couple of emails from Apple, but the one that immediately grabbed my attention was “The Mac App Store. Grand opening today.” There isn’t much to tell as of yet – there are over 1,000 apps loaded up and ready to go, and the process of checking everything out is as simple as using the iTunes App Store! I haven’t bought anything yet, as I took care of iLife, MS Office and MobileMe before the holidays. One thing to note: as stated in the press release below, to get the App Store you need to grab…

News

Gear Diary 2010 Gear of the Year and Predictions for 2011

The past year has seen interesting developments in the gear we all use: the term iOS replaced iPhone OS as the OS that started on iPhone was also on the new iPad when it took the world and Gear Diary writers by storm, Android phones blossomed and became real competitors to the iPhone, and the iPad got its first real competition in the Samsung Galaxy Tab just a few months before 2010 drew to a close. While there’s much more that happened in the past year, I thought let’s ask the following questions of the Gear Diary Team. 1. What was your…

News

Gear Chat: Rotation LockGate. Seriously??

The other morning I read a post by Warner Crocker about his being upset over the change in the iPad’s screen rotation control between the original version of iOS on the device and the new version 4.2.1. Warner referred to it as a “boneheaded move”, and he went on to write this: Where Apple got stupid is in changing the screen rotation control from the hardware switch on the device’s side to one that is now only accessible from the multi-tasking dock. I use my iPad mostly in portrait mode but there are some Apps that work better in landscape…

News

Apple, Competition, and Silly Statistics

The Wall Street Journal this morning reported Apple has 95% of the tablet market. Amazing, in the face of virtually no competition! Also, Apple has 99.9% of the “electronics starting with i” market. But they aren’t the only ones with big marketshares in questionably competitive areas… -Toyota has 85% of the market for “sudden, unexpected, OH CRAP, 0 to 60” cars. -Snapple has 100% of the “greatest stuff on earth” market (tm Dan) -Gear Diary has 100% of the market for blogs named Gear Diary! -Coca Cola has 100% of the “secret formula cola” market. -Google has 93% of the…

eBooks, News

Morning WOW!- Apple On Way to Replace Exxon In Top Slot on Standard and Poor’s 500

Apple’s stock closed at just over $280 on Friday. That places it at about 12% shy of overtaking Exxon in the top slot on the Standard and Poor’s 500 market index. That means Cupertino’s market value may soon be greater than the oil behemoth. That’s particularly amazing when you consider the fact that the companies that have held that position include GE, AT&T, IBM and, of course Exxon. So think about it. The little company in Cupertino may well join the ranks of huge, diversified companies like GE. It boggles the mind, especially when you consider the fact that Apple…

Editorials

Microsoft’s “PC vs. Mac” Site: What on Earth Are They Thinking?

Mac vs. PC ad still courtesy Chiat/Day One of the things that’s wonderful about writing for Gear Diary is the diverse mix of folks involved in the endeavor. You got your PC folks… you got your Appleheads… and you got your LINUX fans (well fan… Joel) and so on. We’ve got gaming folks; hard-core gadget nerds; exercise mavens; and gear heads (“petrol heads” to you “Top Gear” fans). You have folks who are into fashion and making sure their high-end handbag matches their Oberon iPad case, and people who get help from their partner when matching shirts with pants for…

News

Apple Launches the Magic Trackpad

At long last Apple has released a standalone trackpad that brings the MacBook Pro controller to your iMac, Mac Mini and Mac Pro but goes one better by almost doubling the size of the trackpad. As the Apple store notes- Magic Trackpad gives you a whole new way to control what’s on your Mac desktop computer. When you perform gestures, you actually interact with what’s on your screen. You feel closer to your content, and moving around feels completely natural. Swiping through pages on screen is just like flipping through pages in a magazine, and inertial scrolling senses the momentum…

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