Ford

Ford F-450 Super Duty Lets the Good Times Roll (and Roll and Roll)

Every time I write about pickup (trucks) I mention Texas being the No. 1 market in the world. And every time I write about Ford pickups I mention their market domination (Ford has led in pickup sales for 34 years straight now). And every year about this time, this top market is inundated with television and print advertising announcing some sort of “truck month” promotional campaign. And this year is no different. What is different is that fuel prices are skyrocketing at a record pace and may potentially threaten truck sales even while pickup manufacturers have been working to produce…


Mediafly Drives Apps for Ford Reality Show: Focus Rally America

If you are a devotee of reality TV programming you already know about this next event-related app/app-related event, The FocusRallyApps/Ford Focus Rally: America. Kicking off on American Idol and revisited this week on the season début of Amazing Race, the Focus Rally pits six two-person teams in brand-spanking new 2012 Ford Focus hatches driving around the country utilizing social networking to decipher a series of clues that will lead them to a grand prize of $100,000 and a new Ford Focus. Mediafly, a market leader in multi-screen media solutions is providing applications to extend the viewership to mobile and tablet…


2011 Ford Explorer, part deux

In the immortal words of “Master” from MasterBlaster, “Embargo lifted.” I hate press embargoes. Many who saw my initial feature last week on the 2011 Ford Explorer probably won’t even see this update, but for those that made their way back, thank you. I will now dive into my experience with and impressions of the “SUV of the 21st century.” (And I thank Ford Motor Company for giving me the opportunity to drive a V-6 version of its competition, the Jeep Grand Cherokee against the new Ford Explorer. My JGC review model last month was the HEMI version and I…


2011 Ford Explorer: The SUV for the 21st Century?

When an automaker has 96 percent name recognition in a vehicle, it is no wonder you keep that name the same despite changing the game. Ford has done that with the 2011 Explorer. The marque is third in consumer recognition behind the tying Mustang and F-series pickups and once sold upwards of 430,000 units in a single year for this popular sport utility vehicle. Waking up from dreaming of the good old days Ford found consumers are not drawn to the platform as they once were, no more moths to the flame so to speak. Today, Ford explains, buyers are…


2011 Ford Fiesta Walk-Thru Video

UPDATED! Now with Review! Here is a video I put together using my Nikon D-SLR camera shooting several thousand still images and combining them for a pseudo-motion video highlighting the all-new Ford Fiesta. How will automakers counter the predictions for five-dollar-a-gallon-gas this year? Ford wants you to celebrate – with a Fiesta! Yes, the car you simply could not get enough of during last season’s American Idol is in dealer showrooms giving consumers ample time to secure one as fuel prices begin the roller coaster ride back northward. While the nameplate is not new to our shores, this gen-forward Fiesta…


2011 Ford Edge Sport Fresher and Hipper

The Ford Edge crossover utility vehicle paved the way to a new segment for Big Blue Oval to compete. We recently got familiar with a 2011 Edge Sport model, aimed at customers who want a fresher, hipper crossover and this year Ford has updated styling AND technology. The Edge Sport rolls on up to 22-inch polished aluminum wheels, a first for this segment. The Edge Sport 22-inch wheel/tire handling package elevates the already “sporty” crossover to a new level of handling and control. It feels at home on a road course or twisty mountain road, but still delivers a ride…


2011 Ford F-150: The Power of Four

The Ford F-Series pickup has led the sales chart for what seems like forever and is still the top-selling truck and top-selling vehicle in North America. So one might think the automaker is taking a huge gamble by totally revamping the powertrain lineup in a single strike. This is the first time any manufacturer has ever completely replaced every engine and Ford is going “all-in” with a pair of sixes and a pair of eights. Ford F150 team members hosted media from all over the country to introduce the automotive press to the new powertrains. An entire day was devoted…


Ford celebrating Vans and 8-Tracks

Ford Motor Company is celebrating a couple of milestones this week. The first is the 50th anniversary of the E-Series fullsize van, originally called Econoline. Second, and more importantly to some of us, is the 45th anniversary of its first offering of an 8-track tape player option in its vehicles. In 1965, car buyers were given a new option for factory sound systems. An 8-track stereo tape player was being offered in new 1966 model Mustangs, T-Birds and Lincolns. This new recorded music format was developed by Lear Jet along with the assistance of Ampex, Ford, General Motors, Motorola and…


2011 Ford Explorer: Back from the drawing board

Welcome to July 26, 2010, or what the folks in Dearborn, Michigan are calling “Ford Explorer Day.” Ford Motor Company has become known for segment-defining vehicles in its rich history. The Model T, the Model A, F-series pickup, the OG pony car Ford Mustang and a vehicle that began a new revolution when introduced in 1990, the Ford Explorer sport utility vehicle. In recent years, Explorer (and nearly all SUVs) have fallen from their lofty perches in manufacturers lineups. SUV buyers were pulled into the segment due to attributes of these utilitarian workhorses. Haul the family, haul a trailer and…


Ford to launch next Explorer into cyberspace

No pyrotechnics, no dazzling light show or blaring music, no lasers and no Vogue runway models. Ford Motor Company will not be using any of the usual tricks and effects found surrounding a new model launch when they introduce the world to the 2011 Ford Explorer next week. Instead, they plan on a massive Facebook attack combined with face-to-face events in key markets throughout North America. Like pornstars and musicians before them, automakers are migrating to the web for their venue of choice to reach the masses.


Ford Fusion update: A really good ‘Sport’

The Calendar had not quite read 2009 yet but I remember a chilly day in Michigan when the good folks over at Ford introduced us to our first 2010 model – the Fusion, complete with hybrid and sport versions. Ford Motor Company invited journalists up to its Dearborn world headquarters in December, 2008, for a “hush-hush” sneak peek of some of its new product, and this included the made-over 2010 Ford Fusion lineup. For 2010, engineers and designers gave the midsized sedan entirely new front and rear clips as well as totally refreshing the interior. In addition, powertrain upgrades have…


Ford F-150 expanded portfolio: Harley and Raptor

If it seems like reviews of certain brands seem to come in waves it is because I get the vehicles by brand in waves. There are five companies regionally located here in north Texas that rep for the major automakers. A couple of them only handle families of brands, i.e. the Ford office delivers Ford/Lincoln/Mercury product and the agency working for Toyota only brings Toyota/Lexus/Scion models. As I have been on the rotation schedule with Ford recently, my columns seem to be leaning heavily with Ford headlines. And here is another. This spring saw the arrival of a pair of…


Ford’s EcoBoost a real “Ego”Boost

Ford’s new engine technology – dubbed EcoBoost – might be a bit misleading to some underestimating driving enthusiasts. “The power of a V-8 with the fuel economy of a six” may not have motoring maniacs lining up at Ford and Lincoln dealerships, but it should. My first experience with EcoBoost was in the new Taurus SHO, and more recently I received both a Ford Flex and Lincoln MKS sporting the twin-turbocharged V-6 powerplant, and in all of them I was most pleasantly surprised. The driving experiences brought to mind a term I had not used in years – “street sleeper.”…


Ford SYNC Technology Hits Milestone

photo courtesy of Ford The Ford SYNC voice-controlled communications and infotainment system made headlines this week with the 2-millionth installation. While all new Ford/Lincoln/Mercury vehicles I have been testing over the past couple of years include this feature I must admit I rarely, if ever, use it. For one, I don’t talk on the phone while driving if at all possible. Secondly, I am not in most of these vehicles long enough to take full advantage of all of the features available with SYNC. And as I have discovered this week, while testing the cool new Harley-Davidson F-150 pickup, SYNC…


2011 Ford Super Duty the answer to the $64,000 question

Didn’t Ford just give us a new Super Duty, like, two years ago? Yes they did. So why a complete makeover for this segment? The government. Yes, lawmakers in our nation’s capitol have mandated stricter emissions guidelines for the (diesel-powered) heavy duty pickup segment for 2010 and automakers have hit the end of their “grace periods.” Ford (with GM to soon follow and Chrysler did theirs last year) gave its Super Duty pickup line not only a pair of totally new engines and transmission, but decided to address the entire vehicle with this model makeover. The result? The baddest big…


10 for 2010

Once again automakers rolled out some eye candy at the annual North American International (Detroit) Auto Show. And once again it leaves many of us wondering which of the vehicles on display will actually make it into production, will they be affordable and are they really practical. Inspired by this, I am rolling out a list of 10 things to watch in 2010.


2010 Ford Taurus puts on a great SHO

The Ford Taurus – the car that changed America’s view of the family sedan – is all-new for 2010 and ready to take on the world’s best, with an upscale new design, enhanced driving dynamics, class-leading technologies and competitive pricing.



2010 Ford Fusion Hybrid

This week’s Wednesday Walkaround takes place on a brisk 15 degree (F) day in Dearborn, Mich. as we check out the all-new 2010 Ford Fusion Hybrid. (Click on the image for video) UPDATED with review!



Dodge Ram vs. Ford F-150: Round two

Even before my Oct. 23 AutoworldToday hit the newsstands, controversy was brewing over which new pickup can lay claim to being the best. Our review looked at the 2009 versions of the Dodge Ram and Ford F-150 half-ton trucks, each completely made over from the ground up. As I was preparing that piece for the print edition, press releases began flooding electronic mailboxes from the Dodge and Ford marketing divisions, who were apparently burning the midnight oil following the Texas Auto Writers’ annual Texas Truck Rodeo Oct. 17-19.