Ford

Ford Focus Electric Quick Drive

It’s been nearly a year since Ford announced official class-leading EPA certification for the Focus Electric, and last month while visiting the automaker I found myself getting a few moments behind the wheel of the EV at the Dearborn, Michigan test facility. Zipping around the track on a frozen morning just outside Detroit, I found the Focus Electric to exhibit surprisingly good acceleration with driving characteristics remaining close to my…


Ford’s Press Conference During the North American International Auto Show

As part of #FordNAIAS, we are at the Joe Lewis Arena in Detroit for the Ford Press Conference. The North American International Auto Show started yesterday in the Cobo Center. (We’ll be spending time there later today.) We’ll be sharing images from the Press Conference below and adding details throughout the day. Bill Ford began the Press Conference addressing the fact that Ford had a great year and, as we…


Ford Cars – When You Absolutely, Positively Need to Get Away #FordNAIAS

We spent this morning at the Ford Rouge Factory. While there, we learned more about the history of the Ford Plant, and we walked through and observed the actual factory floor where they were making the F150 truck. (They build sixty every hour!) It was impressive. On the way out, there was a display of a few classic Fords. There was the original Mustang and the original Thunderbird (gorgeous!!!); they…


A Night at the Henry Ford Museum #FordNAIAS

I’m here in Detroit with David Goodspeed (boy, does that man know his cars!), thanks to Ford, who brought us out to Motor City for the North American International Auto Show as part of #FordNAIAS. We spent this evening  at the Henry Ford Museum, and we were given the opportunity to simply wander the museum on our own. It was nothing short of amazing. As our friend Paul Strauss of…


Ford Offering Open Developer Platform for Mobile Apps

Ford is getting into the open-developer game at CES this week in addition to GM as they too announce a developer program to enhance future vehicles. Utilizing the SYNC connectivity system and AppLink application programming interface, Ford is launching an open developer program enabling software developers to directly interface with the vehicle and create apps that will enhance the driving experience. “The Ford Developer Program marks a dramatic shift in…


Ford Rises to New Levels of Luxury with 2013 F-Series Pickups

This fall, Ford is bringing a refreshed F-Series lineup to the consumer that will include new top-of-the-line trim levels as well as enhanced technology. The 2013 F-150 and Super Duty pickups will now feature some exterior and interior refinements along with some new running gear (wheels) while across the board Ford will offer new MyFord Touch and SYNC systems across the entire lineup of new trucks, technology optimized in these…


Raptor vs. Rover: Ford Puts the Mars Curiosity Rover in Perspective

In playful commemoration of the successful Mars Rover Curiosity program, Ford decided to pit its best off-roader, the F-150 SVT Raptor pickup, in a side-by-side comparison with the unique machine that is now on the surface of our neighboring planet. Ford released an infographic showing each vehicle’s key features and specifications as well as a comparison in powertrains, prowess, and pricing. For me personally, I’ll take the Mars Rover as…


GoFurther with Ford Trend Conference 2012, My Experience

Last week I had the opportunity to be among 250 guests brought to Dearborn, Michigan by Ford; we spent 2 1/2 days seeing what they’re up to, learning a bit about their philosophy and, of course, checking out some of their latest vehicles. Usually, when attending such a junket, you’d expect to find one or two really good nuggets, a few sessions that were quite good, and a few duds….


My Day at the Ford Testing Track

I’ve spent the last three days with Ford in Michigan. We learned about their green tech, their company philosophy, and much more. The complete writeup is on the way, but I wanted to get this post and video up now before I leave. Why? Because I got to spend the morning with Ford at their test track driving some of their newest vehicles. There’s the Raptor, which was awesome off-road….


Ford Opens Silicon Valley Lab, Enshrines SYNC in Computer History Museum

There has been quite a bit of technology news coming from Ford over the past week including its announcement of the new Silicon Valley Lab opening and its SYNC system being enshrined in the computer museum. Founder namesake and Ford Executive Chairman Bill Ford was on hand in California to participate in both events saying, “We have been innovating for more than a century at Ford, but we acknowledge we…


Ford Adds EcoBoost to the 2012 Edge Lineup

The Edge crossover utility vehicle paved the way to a new segment for Ford to compete in and since its introduction several years ago the model line has proved very popular. Last model year, Ford raised the bar a bit higher by updating styling and technology while also adding the Edge Sport model aimed at customers wanting a fresher, hipper crossover. This year, Ford gives consumers a broader choice for…


Ford Using App for 2013 Fusion Unveil

Want to see the all-new 2013 Ford Fusion sedan? Ford has an app for that. The automaker has released iOS and Android smartphone and device apps to tease the eventual unveil of the vehicle that will occur in the app simultaneously as it does on stage at two stellar events. The 2013 Ford Fusion (which has been named the official car of CES 2012) will be unveiled at both the…


Finally, the Real Ford Focus Comes to America

I’ve been waiting for the 2012 Ford Focus for a very long time. Even as Ford was rolling out the red carpet on the last generation Focus compact in 2007 I was waiting for this car. Heck, my anticipation goes back a decade. Well, it’s here and in usual Ford fashion Focus arrived in a flurry of product placement as it has been driven on nearly every reality TV show…


2012 Ford Mustang Boss 302 Is One Bad Pony Car

The Boss is back – and it is bad***. The 2012 Mustang Boss 302 is the most fun I have had in a pony car since, well, ever. I even like this new Ford more than my cherished ’69 Camaro with the solid lifter crate motor. Ford has brought its heritage forward four score as they re-release the Boss 302 on the newest Mustang platform. Originally released in 1969, the…


Forward with Ford: Safety, Innovation, & Being Green!

I recently joined a group of online and traditional media for the “Forward With Ford” event at Ford’s Dearborn facility for a multi-day event covering trends and technologies that Ford is addressing. Before attending, I was offered the choice of exploring three of the following sessions; I chose the ones with stars next to them. ?Living Green As gasoline prices continue to rise, fuel efficiency has become an even more…


2011 Lincoln MKX More Than a Fancy Ford

Across the board, Ford and Lincoln engineers have been working to stay at the front of the technological field in their vehicles and most of that emphasis has been in the implementation of MyFord and MyLincoln technology packaging recently. At the same time, much of the fleet has been getting minor (and in some cases, major) cosmetic surgery and powertrain upgrades. The 2011 Lincoln MKX midsize crossover we tested recently…


Ford Taurus Ready to Serve and Protect

Every time a certain co-worker logs on to a computer at work I see his wallpaper of a map of a special place called “The Dragon’s Tail.” “Hey, I’ve been there,” I tell him. “What kind of bike were you riding,” he queries. “Bike? We were testing the new Ford Taurus SHO – and it rocked.” Yes, add taming the Dragon’s Tail to the list of things the new Ford…


Ford F-450 Super Duty Lets the Good Times Roll (and Roll and Roll)

Every time I write about pickup (trucks) I mention Texas being the No. 1 market in the world. And every time I write about Ford pickups I mention their market domination (Ford has led in pickup sales for 34 years straight now). And every year about this time, this top market is inundated with television and print advertising announcing some sort of “truck month” promotional campaign. And this year is…


Mediafly Drives Apps for Ford Reality Show: Focus Rally America

If you are a devotee of reality TV programming you already know about this next event-related app/app-related event, The FocusRallyApps/Ford Focus Rally: America. Kicking off on American Idol and revisited this week on the season début of Amazing Race, the Focus Rally pits six two-person teams in brand-spanking new 2012 Ford Focus hatches driving around the country utilizing social networking to decipher a series of clues that will lead them…


2011 Ford Explorer, part deux

In the immortal words of “Master” from MasterBlaster, “Embargo lifted.” I hate press embargoes. Many who saw my initial feature last week on the 2011 Ford Explorer probably won’t even see this update, but for those that made their way back, thank you. I will now dive into my experience with and impressions of the “SUV of the 21st century.” (And I thank Ford Motor Company for giving me the…


2011 Ford Explorer: The SUV for the 21st Century?

When an automaker has 96 percent name recognition in a vehicle, it is no wonder you keep that name the same despite changing the game. Ford has done that with the 2011 Explorer. The marque is third in consumer recognition behind the tying Mustang and F-series pickups and once sold upwards of 430,000 units in a single year for this popular sport utility vehicle. Waking up from dreaming of the…