Hyundai

Hyundai Takes Us up the Mountain to Discover the New Santa Fe!

If you really want people to experience a new SUV, what is the best way? How about taking them up a mountainous location at about 8500 feet elevation! And if you are looking to engage with media beyond the typical automotive press, what better way than to bring in people heavily engaged in social media such as Chip Chick, GeekDad and of course, Gear Diary! That is exactly what Hyundai did to introduce their new 2013 Santa Fe. After a week of normal work with the traditional automotive press, they brought in nearly two dozen bloggers whose sites range from…


2012 Hyundai Genesis 5.0 R-Spec a True Competitor

Dictionary.com defines the word “Genesis” as a coming into being, an origin or a creation. Hyundai defines Genesis as “a vehicle crafted to rival the world’s premier sport sedans.” When Hyundai introduced its new Genesis sedan lineup to the media a few years back, I wrote, “I define Genesis as the next big thing. Get ready because you are going to be seeing a lot of these cars on the road soon.” Hyundai has basically taken the design elements of the world’s leading luxury sport sedans and combined that with performance parameters of the top rear-wheel-drive models on the road…


Stylish New Hyundai Sonata Hybrid Lacks Finesse, but So Did All the Others At First

The Korean automakers have gotten into the hybrid game finally and the first models to market from Kia and Hyundai are on the shared midsize sedan platform of Sonata and Optima. Recently I spent some time with the former sporting what Hyundai has dubbed its Hybrid Blue Drive system. During the time I had the vehicle I was noticing some blogs reporting steering issues and a technical bulletin issued by the manufacturer addressing some torque-steer issues with certain Sonata and Optima sedans. I found this interesting as no sooner than I headed out the driveway I found myself pulling over…


Hyundai Genesis Coupe 3.8 Track Fights for Respect

Rodney Dangerfield based an entire stand-up career on it, singer Aretha Franklin had a big hit with it and the new Hyundai Genesis Coupe demands it: Respect. Two things might help them out here. First, get your marketing department to begin plastering every new action film with the car and second, spin a performance division off from the main corporate umbrella and give it a brand name consumers can easily pronounce. Sure, I had read the glossy newsrack reviews pitting the new Korean coupe against the latest Detroit had to offer but did not really take them seriously until I…