Hyundai Takes Us up the Mountain to Discover the New Santa Fe!
If you really want people to experience a new SUV, what is the best way? How about taking them up a mountainous location at about 8500 feet elevation! And if you are looking to engage with media beyond the typical automotive press, what better way than to bring in people heavily engaged in social media such as Chip Chick, GeekDad and of course, Gear Diary! That is exactly what Hyundai did to introduce their new 2013 Santa Fe. After a week of normal work with the traditional automotive press, they brought in nearly two dozen bloggers whose sites range from…