John Deere

At John Deere‘s media day at the Agriculture Innovation Lab at Iowa State University, the headline was JD, the new AI assistant inside Operations Center. But an assistant is only as good as what it knows, and the more interesting half of the day was spent on the machines that do the knowing. Boom height sensors, cameras buried in the seed trench, combines that read the field ahead and decide how fast to drive. This is the layer underneath the announcement, and it is the part that explains why Deere increasingly resembles a technology company that happens to build tractors.

Ames, Iowa sits about fifteen miles from Boone, where the Farm Progress Show opens this week, and in the days before the gates opened John Deere brought a group of journalists and content creators to the Agriculture Innovation Lab at Iowa State University to talk about the data collected at their farms and what the future holds for that data. The future, as of this morning, is JD: an artificial intelligence assistant built into John Deere Operations Center that lets a farmer ask a question in plain language and get an answer drawn from their own fields, machines, and records.