HP TouchPad … Prepare for the Final Onslaught

HP TouchPad ... Prepare for the Final Onslaught

It is hard to believe that the #2 Tablet in the world was released and cancelled within six weeks … but that is the situation with the HP TouchPad. ‘Soft launched’ in early July and formally launched a couple of weeks later, the webOS tablet was cancelled with the entire webOS product line by mid-August and existing inventory sold off quickly in a ‘fire sale’.

In early August Staples had a big sale paired with a ‘weekend coupon’ from HP for $100 off, making the TouchPad a delicious $299! Yet I didn’t buy one, and described why here. I also subsequently discussed the abysmal TouchPad sales and then derided HP as ‘three time losers’ regarding webOS.

Yet after selling a debatable amount of TouchPads for $99/$149 – enough that everyone including HP is out of stock – HP finds themselves as the #2 player in a market they abandoned. Certainly it is easy to ascribe this success to the sale related to HP admitting failure in the market, which is in itself a bit of a conundrum.

But the reason I am posting all of this? Digitimes is reporting that HP is planning a final manufacturing run of ~100,000 – 200,000 TouchPads, in order to meet demand – and also to deal with their supply chain issues. Ostensibly these TouchPads will sell for the $99/$149 pricing established on August 19th by HP, and also will be sold only through HP directly. HP has also said they plan to restrict sales to ‘one per household’ to avoid the eBay resale scammers that have been rampant with the last sale.

Exactly how many TouchPads HP has sold is still unknown, with some speculating that HP originated supply chain orders for either 500,000 or 1,000,000 units. The Digitimes article indicates that HP has received ~800,000-900,000 units, and that using up existing supply chain stock of custom components will give them a nice round million units. Given that the Android market is filled with either mediocre sales (PlayBook) or falsified numbers (Galaxy Tab), that is enough to put HP second only to Apple … but of course it got there by selling units at ~33% of manufacturing costs!

As of right now this run is planned to hit retail in late October, meaning that HP’s site and the internet in general will be whipped into a frenzy during that time period. As soon as I learn anything more … I will let you know!

UPDATE: Francis managed to secure an order through HP Small & Medium Business, and yesterday he got the following email (many folks have reported seeing the same):

HP TouchPad ... Prepare for the Final Onslaught

Of course, not only does this mean that Francis and others will be waiting until mid-to-late October for their TouchPads … it also means that THOSE orders will be filled out of the final manufacturing run (meaning HP screwed up taking orders like everyone else but had the luxury to not cancel). That means there will be fewer than the 100,000 – 200,000 units actually available …

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About the Author

Michael Anderson
I have loved technology for as long as I can remember - and have been a computer gamer since the PDP-10! Mobile Technology has played a major role in my life - I have used an electronic companion since the HP95LX more than 20 years ago, and have been a 'Laptop First' person since my Compaq LTE Lite 3/20 and Powerbook 170 back in 1991! As an avid gamer and gadget-junkie I was constantly asked for my opinions on new technology, which led to writing small blurbs ... and eventually becoming a reviewer many years ago. My family is my biggest priority in life, and they alternate between loving and tolerating my gaming and gadget hobbies ... but ultimately benefits from the addition of technology to our lives!

1 Comment on "HP TouchPad … Prepare for the Final Onslaught"

  1. I’d love to get one…yes, yes, the OS is being sunsetted, but I’m confident I can flash something like Cyanogenmod or other Android theme on it.  Would I rather have an iPad, Galaxy Pad, Xoom or the like?  Certainly, but unfortunately my workplace has downsized a bit (first time in its history) and my wife’s company isn’t doing so well either, so alas, my tech spending budget has been dialed down for the present.  I keep reminding myself patience is a virtue. 😉

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