Barnes & Noble Offers Free and Reduced NOOKS with Subscriptions!

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Big news from B&N today! They’re looking to push down the price of the NOOK and drive more subscription services, so they’ve combined the two! You can get a free NOOK Simple Touch or a $99 NOOKcolor with a subscription to the New York Times through B&N ($19.99/month). Alternately, if you are more of the entertainment news type, there’s always a $199 NOOK Tablet with a subscription to People!

This is potentially huge for the ebook industry. It turns the reader hardware into a commodity, not the main show. It also pushes prices down while also lining up ongoing cash flow for B&N and the periodical providers (who I assume are splitting the subsidy costs). Finally, this is a much more dramatic price cut and incentive than Kindles with Special Offers or ad-based Kobo devices. If you read the NY Times, you can effectively get a free NOOK and still get free online access to the NYT plus an eReader version. That’s a great deal and one that is going to have Amazon scrambling to respond.

Of course, some of this is probably due to B&N’s NOOK Simple Touch sales miss…but this should move a fair number of them! It will be interesting to see where the market goes from here, but “free eReader with one-year subscription” veers awfully close to “free phone with two-year contract”. How long until a 2-year NYT subscription yields you a free tablet?

You can check out all the details and pick up your free NOOK here. The offer runs officially through March 9, but I wouldn’t be surprised if it continues for longer if it is a success!


About the Author

Carly Z
Carly has been a gadget fiend for a long time, going back to her first PDA (a Palm M100). She quickly went from researching what PDA to buy to following tech news closely and keeping up with the latest and greatest stuff. She loves writing about ebooks because they combine her two favorite activities; reading anything and everything, and talking about fun new tech toys. What could be better?