Everyone of elementary school age knows smoking is bad for you, so the shock-tactic anti-smoking ads often only serve to scare little kids. More effective is thinking of what you might miss, and what you could be doing instead with better health and more money. That is the goal of Nobituary, which creates a celebratory look at your non-smoking future.
Created by Ian Wishingrad, and partnering with former smoker Whoopi Goldberg, Nobituary.com is an online service that grabs your attention by appearing to be a death notice – but is instead a view of how great life is going to be when you give up smoking.
From the Buzzfeed article:
“It’s hard to get people to stop something that makes them feel better,” Goldberg says in the promotional video above. “How do I know this? I used to be a smoker. We created a new kind of intervention. It celebrates how great life can be when you quit. We call it a Nobituary. This is a great way to say, listen, I care about you, and I don’t want to ever have to make you an obituary.”
The site launched this week, just in time for Valentine’s Day. The idea is that if you love someone, one of the best things you can do for them is to help them live healthier, fuller lives, Wishingrad says.
Just enter the smoker’s name and some other information, upload a photo, and the site does the rest. When you are ready, you click ‘Publish’, which will email it to the person you have featured. The goal is not to shame over social media, but to share directly. At the end of the listing is “a link that asks your friend or loved one if they’re ready to quit smoking. If they click on it, it takes them directly to BecomeAnEX.org, a smoking cessation resource from the American Legacy Foundation.”
Head to Nobituary.com, and check it out!