Samsung SERIF TV: Art You Can Watch in Your Home

Samsung has collaborated with the Parisian design duo of Ronan & Erwan Bouroullec to create the SERIF TV; in the process, they have re-envisioned not only “how the TV looks but also how it functions.”

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From top to bottom, inside and out, the Bouroullec Brothers re-imagined every aspect, from its minimal yet solid exterior form to its refined user interface and even its simplified remote control. The Samsung SERIF TV is just as beautiful to watch as it is to experience, with the best picture quality available in a 40” TV.

The SERIF TV draws inspiration from typography: from the side, it shows as a distinct capital “I”.

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Its body is slim, but there is a shelf-like top. The bottom allows it to sit on top of a credenza, or you can attach its legs to make it a piece of furniture.

By design, the Samsung SERIF TV blends harmoniously with its surroundings, whether in a den or in a bedroom, an urban oasis or a suburban retreat.

Ronan & Erwan Bouroullec have created an exclusive “Curtain Mode interface that veils content on the screen to give an abstract impression of what is happening in the background, shutting down content without turning off the TV itself. Even when Curtain Mode is active, viewers can still access services such as a clock, Bluetooth speakers, apps and their photo gallery.”

Of course, the Samsung SERIF TV has all of the features that you would want in an HDTV:

  1. 4K UHD resolution which provides four times the resolution of full HD TVs and HDR Premium technology to enhance the picture’s color and brightness while creating a more natural, realistic image
  2. A quad-core processor for a fluid browsing experience and seamless switching between live TV, apps and streaming content.

The Samsung SERIF TV is available for purchase at the MoMA Design Store (available in dark blue or white) for $1499, or you can purchase directly from Samsung (also in dark blue or white), and you can find the white version in high-end design-centric retailers including Vitra, Bo Concept NY and Ligne Roset stores in major markets.

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About the Author

Judie Lipsett Stanford
I've had a fascination with all types of gadgets and gizmos since I was a child, beginning with the toy robot that my grandmother gave my brother - which I promptly "relieved him of" in 1973. I'm a self-professed gadget magpie. I can't tell you how everything works, but I'm known world-wide for using a product until I have a full understanding of what it does, what its limitations are, and if it excels in any given area — or not.