TCL Communication, the fourth-largest mobile phone manufacturer in North America announced today plans of a portfolio business model that will enable an entire suite of mobility products, including a brand you might know of even if you haven’t used them in a while, BlackBerry.
This proposal by TCL focuses on building the portfolio in certain categories including the entry-consumer, best-in-class enterprise, connected internet of things, and emerging segments – all of the details that can leverage success in an ever growing market. With Blackberry being an iconic brand, even Alcatel will be another brand that TCL works with to offer carriers and retailers not only quality but value with TCL’s world-class manufacturing, the sky isn’t even the limit in terms of what can be done with these brands, more specifically BlackBerry Mobile. Focusing on their brand first, TCL plans on focusing on three core features: security, productivity, and reliability, which should be easy knowing both consumers and enterprises have equally trusted BlackBerry in the past, this looks to be a great acquisition for TCL.
“Our industry is in the midst of an evolution, where consumers are now demanding greater functionality and value from their mobile devices than ever before, said Steve Cistulli, President and General Manager for TCL Communication (TCT), North America. To meet these growing demands, both carriers and retailers need a =more diverse product offering, requiring portfolio efficiencies that were previously unavailable from a single manufacturer – until now. We’re bodly evolving our business, offering end-to-end efficiencies from sales, through R&D, manufacturing and logistics. This business evolution will provide greater value to our customers in the premium post-paid and affordable no-contract tiers.”
For more information regarding the plans for the future with TCL and BlackBerry Mobile, head over to TCTUSA.com.