Chevy Teams Up with Lego Batman!

So, who’s excited for Lego Batman? Apparently, Chevy is, since for a cool $48,000,000, they’re listing the all-new Lego Batmobile on their site. They even gave it their usual focus group testing:

The whole landing site is really an excellent marriage of car and movie marketing, with lots of winks to the movies but also played as a deadpan legitimate site. My favorite is the car comparison chart, but the whole site is great! Now all we need is the release of Lego Batman…

Chevy Teams Up with Lego Batman!

About the Author

Carly Z

Carly has been a gadget fiend for a long time, going back to her first PDA (a Palm M100). She quickly went from researching what PDA to buy to following tech news closely and keeping up with the latest and greatest stuff. She loves writing about ebooks because they combine her two favorite activities; reading anything and everything, and talking about fun new tech toys. What could be better?