Lexus Tries to Capture the Childlike Joy of the Outdoors with Their LC Convertible

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Lexus Tries to Capture the Childlike Joy of the Outdoors with Their LC Convertible Listen to this article

One of the side effects of the COVID-19 pandemic is that we’re all far more appreciative of the little things, like a chance to enjoy time outside with family. Lexus is looking to capture that feeling of just enjoying being outdoors with their 2021 Lexus LC Convertible, and they’re really leaning into it with their newest TV spot.

Apparently, driving an LC convertible is like swinging upside down as a kid, but hopefully with less motion sickness (am the only one who would get really dizzy as a kid doing that?). Still, in a summer where travel is a fantasy, and it’s all about the little ways to make things more fun, who wouldn’t want to go on a winding drive in a luxurious convertible? To be fair, the 2021 LC convertible starts at $101,000, so most of us will have to live vicariously through the commercials. If you do hit the lottery, though, you can outfit your dream convertible through Lexus.

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Zek
Zek has been a gadget fiend for a long time, going back to their first PDA (a Palm M100). They quickly went from researching what PDA to buy to following tech news closely and keeping up with the latest and greatest stuff. They love writing about ebooks because they combine their two favorite activities; reading anything and everything, and talking about fun new tech toys. What could be better?