Now this is news I didn’t expect in my inbox. In the leadup to the much-anticipated video game Street Fighter 6, Capcom and Chipotle have announced that coinciding with the game launch on June 2nd, for a limited time, Chipotle will be the first restaurant brand to give Street Fighter 6 players the opportunity to earn Fighter Coins through digital entrée purchases made on the Chipotle app and Chipotle.com and through the Chipotle Rewards Exchange.
As an official launch partner, Chipotle will also bring back its Chipotle Challenger Series (their signature eSports competition) on June 17th, with Street Fighter 6 as its title game. Winners of the competition will receive a trip to the 2023 Evolution Championship Series in Las Vegas.
Chipotle will serve as the presenting sponsor of the 2023 Evolution Championship Series (Evo), a sponsor of COMBO BREAKER, an advertiser on PlayStation media, and the first-ever restaurant brand to offer free food as viewer rewards on Twitch.
Now, if that isn’t getting your blood moving, Street Fighter 6 will feature in-game integrations like Chipotle Daily Brackets, Battle Hub signage, and Chipotle-branded avatar items later this year.
So how does all this work?
Chipotle’s New Fighter Coin Integration
Starting June 2nd, Chipotle will offer players the opportunity to earn Street Fighter 6 premium in-game currency, Fighter Coins, when ordering through the Chipotle app or Chipotle.com using the promo code HDKN236.
With every qualifying order placed, players will receive a code for 250 Fighter Coins while supplies last, allowing them to purchase characters, character outfits, alternative character colors, stages, stamps, avatar emotes, and avatar gear in the official Street Fighter 6 in-game shop.
Chipotle Rewards members can also redeem 250 points in the Chipotle Rewards Exchange to receive an additional code for 250 Fighter Coins.
It’s important to note that this offer is available from 6/2/2023 to 10/31/2023 OR WHILE SUPPLIES LAST. Twenty thousand codes are available, and these codes are only redeemable in the United States on PlayStation 4, PlayStation 5, and Xbox Series X|S (so your boy Flint is ineligible).
This obviously also requires a valid copy of Street Fighter 6 and Internet access to take advantage of.
Players can learn more about the Fighter Coins offer and terms by clicking here.
Viewer Rewards on Twitch
Chipotle will also offer Street Fighter 6 fans access to an exclusive reward via the Twitch community. This viewer reward on Twitch is a limited-time offer that community members can unlock beginning June 2nd at 9 am PT.
Chipotle will give out a total of 500,000 free chips, and guac offers to Chipotle Rewards members who watch one hour or more of livestreams on participating Twitch channels while supplies last.
Viewers can find more information on the viewer rewards by clicking here.
It seems like a pretty decent trade-off to get some free guac watching an hour of a livestream, do it while you’re on the elliptical or something.
The Chipotle Challenger Series Returns
Chipotle’s signature eSports competition will return in 2023, featuring Street Fighter 6.
The Chipotle Challenger Series offers the gaming community a chance to compete for cash prizes, burritos for a year, and more. The top two teams will also receive a trip to the 2023 Evolution Championship Series (Evo).
Players can learn more about the 2023 Chipotle Challenger Series and register by clicking here.
Evolution Championship Series (Evo) 2023, Presented by Chipotle
On-site spectators and players at Evo, co-owned by RTS and Sony PlayStation, will be treated to various integrated experiences, including a community lounge, pick-up brackets for Chipotle prizes, and custom gifts for pool qualifiers.
Our FGC partnerships closely align Chipotle to a passionate and competitive community of gamers who are looking for convenient, delicious, and healthy options while playing titles like Street Fighter 6. We’re thrilled to be able to enhance gameplay and unlock fun experiences for gamers. – Chris Brandt, CMO at Chipotle
This partnership will provide Chipotle with an unparalleled opportunity to connect with the passionate and dedicated fighting game community and to create innovative activations in-game and in-real-life within Street Fighter 6, Chipotle Challenger Series, Evo, Capcom Pro Tour, and COMBO BREAKER throughout 2023. This innovative partnership will shape the future of the fighting game community and how brands connect with it in meaningful ways. – Jason Scorrano, Head of Partnerships for RTS
Good news for sure if you’re a Street Fighter or Chipotle fan, enjoy the show!