Why Barnes and Noble Shouldn’t Buy Borders
Rich Adin has an editorial making the rounds of the ebook world today, where he argues that B&N should snap Borders up for several strategic reasons. His reasons aren’t bad, per se, but I think he underestimates much of the risks and pitfalls in his ideas, and they come from a more idealist view than a realistic business one. Let’s go through his ideas one by one and I’ll interject where I disagree: First, it can immediately close all the b&m stores that currently compete with its own brand. This would increase traffic to its own brand for those of…
