Fitness

I don’t know about you, but every couple of years I watch the opening ceremonies of the Olympics, trying to get through the rather drawn-out and sometimes boring affair interspersed with way too many commercials and inane ‘up close and personal’ interviews. Last night we got to hear about the nicknames of a couple of gymnasts and about whether or not Michael Phelps is afraid of Ryan Lochte. But what we DIDN’T see was a moving tribute that many think was in honor of victims of the 7/7 London bombings that happened just days after the city was awarded the…

Quick, what’s the first corporate sponsor that might come to mind for a huge distance race? If “McDonalds” didn’t spring to the forefront of your mind, you aren’t alone. However, the folks at Rock n Roll Marathons see some opportunity there, as they have teamed up with the big M to sponsor several of their upcoming races.   From the press release: Five markets to feature select McDonald’s menu options San Diego, CA – May 23, 2012 – Competitor Group, Inc. (CGI), the leading media and event resource in the active lifestyle industry, today announced a partnership with McDonald’s USA…

Running is not as popular as, say, football or baseball when it comes to spectators. So it isn’t surprising that professional runners don’t have the same earning power. But this article from Runner’s World surprised me with how low compensation can be, even for a talented runner. According to the survey: – Our sport has a very steep pyramid of income opportunities. A select few enjoy a very good living…though even they can fall hard in a short period if performance lags or injuries intervene. – The top variables that affect an athlete’s earnings realization are “world ranking” and “event”….