Dan Brown’s new book: The Lost Symbol


Doubleday is now promoting Dan Brown’s new book The Lost Symbol. If you didn’t already realize it, Dan Brown is the author of the insanely popular bestseller The Da Vinci Code. Mention this book in polite company, and 10 people will give you 25 opinions. Or just ask the Gear Diary contributors and watch your inbox get flooded with responses.

So why is this big news for Gear Diary?

Well, a few reasons. One, we like books around here almost as much as shiny gadgets. Two, The Da Vinci Code was one of the best selling adult novels of all time. Combine that with the report we ran last week on 70% of Kindle users being over 40. So we have a device that skews towards an adult reader demographic, and a book by a record shattering author. Could “Lost Symbol” be the book that brings ebooks into the mainstream?

I am not a publishing insider, but I did spend 3 years as a manager for Borders. I still giggle/shudder when I think about the sheer volume of Dan Brown books we sold at the height of Da Vinci Code fever. At one point we had a small wall of Da Vinci under our new hardcovers table. Remarkably, we went through them. I didn’t think there was anyone in the greater Framingham, MA area who still hadn’t read it, yet it just kept selling. And when people bought it, they asked for more books. Other Dan Brown books, similar authors, people just wanted to read. With the right marketing, would people turn to ebooks if The Lost Symbol was the gateway book?

I know I am going out on a limb with that idea, but a book that has the right kind of “stickiness” with consumers is exactly what ebooks need. When someone can read “The Lost ” on their iPhone and never be without the book until they finish, that drives home one of the benefits of ebooks. And after reading, if they decide they want to read another Dan Brown book, or another historical thriller, there’s choices right at their fingertips. Regardless of whether you enjoy Dan Brown’s work, having people read, and potentially reading e-books, is definitely a good thing.

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About the Author

Zek has been a gadget fiend for a long time, going back to their first PDA (a Palm M100). They quickly went from researching what PDA to buy to following tech news closely and keeping up with the latest and greatest stuff. They love writing about ebooks because they combine their two favorite activities; reading anything and everything, and talking about fun new tech toys. What could be better?

1 Comment on "Dan Brown’s new book: The Lost Symbol"

  1. Drew Guttadore | May 5, 2009 at 1:42 am |

    Hah! Yes, we contributors did give a rousing response to this subject! 🙂

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