Morning WOW!- Apple On Way to Replace Exxon In Top Slot on Standard and Poor’s 500

GearDiary Morning WOW!- Apple On Way to Replace Exxon In Top Slot on Standard and Poor's 500

Apple’s stock closed at just over $280 on Friday. That places it at about 12% shy of overtaking Exxon in the top slot on the Standard and Poor’s 500 market index. That means Cupertino’s market value may soon be greater than the oil behemoth. That’s particularly amazing when you consider the fact that the companies that have held that position include GE, AT&T, IBM and, of course Exxon.

So think about it. The little company in Cupertino may well join the ranks of huge, diversified companies like GE. It boggles the mind, especially when you consider the fact that Apple only offers a limited selection of products and does so while rarely discounting their premium prices.

How can one account for that? Well one way to understand Apple’s success is recognize the clarity they have. They have a specific approach, they are unwavering in their strategy, and, better than just about anyone, they understand of WHY they do what they do.

If you really want to understand Apple’s success take 18 minutes and watch this video from TED. (It is worth the time!)

In it, Simon Sinek explains that Apple’s success is directly linked to the fact that the company has a clear vision of WHY they exist. While other companies talk about WHAT they produce, Apple focuses on WHY they do what they do. Their (oh so awesome!) products flow from that understanding.

GearDiary Morning WOW!- Apple On Way to Replace Exxon In Top Slot on Standard and Poor's 500

I watched Sinek’s video last June and promptly downloaded Sinek’s book Start with Why: How Great Leaders Inspire Everyone to Take Action
to my… Apple iPad. 🙂

It is not an understatement to say that the book profoundly changed the way I view the world and my role in it. It is also the reason I’m not surprised by Apple’s runaway success. Still… the fact that Apple may soon be sitting at the top of the S&P 500… that’s pretty amazing!


About the Author

Dan Cohen
Having a father who was heavily involved in early laser and fiber-optical research, Dan grew up surrounded by technology and gadgets. Dan’s father brought home one of the very first video games when he was young and Dan remembers seeing a “pre-release” touchtone phone. (When he asked his father what the “#” and “*” buttons were his dad said, “Some day, far in the future, we’ll have some use for them.”) Technology seemed to be in Dan’s blood but at some point he took a different path and ended up in the clergy. His passion for technology and gadgets never left him. Dan is married to Raina Goldberg who is also an avid user of Apple products. They live in New Jersey with their golden doodle Nava.