The Buick Avenir Concept: A Flagship That Explores Technology and Comfort

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The Buick Avenir Concept: A Flagship That Explores Technology and Comfort Listen to this article

Avenir means “future” in French, and that is what’s being showcased in the Buick Avenir Concept. No, this isn’t a model that you’ll necessarily be able to buy any time soon, but the technology and eye-catching design found in the Avenir will likely find their way into future or existing flagship models.

Buick Avenir Concept  4

“Avenir embodies Buick design, which centers on effortless beauty and presence without pretense,” said Ed Welburn, vice president of General Motors Global Design. “It demonstrates the growing international reach of Buick and offers an exciting vision of where it can go.”

Buick Avenir Concept 3

Design Features Include:

  • Personal seating for four
  • Full light-emitting diode (LED) exterior lighting
  • Twenty-one-inch wheels
  • Next-generation direct-injected V-6 engine with fuel-saving Active Fuel Management (cylinder deactivation) and stop/start technology
  • Nine-speed paddle-shift automatic transmission
  • Driver-selectable suspension damping
  • Twin-clutch all-wheel-drive system
  • Next-generation Buick IntelliLink infotainment with large, 12-inch-diagonal color touch screen
  • Driver-recognition features that automatically sync infotainment preferences
  • Ionic cabin air filtration
  • Mobile device wireless charging
  • OnStar 4G LTE with Wi-Fi hotspot.
  • A new design direction with a nod to the past
  • A long hood, wheels-at-the-corners stance and a sloping, rear deck that pays homage to historical models, such as the Riviera, distinguish the Avenir’s proportion.

Buick Avenir Concept 5



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“The interior is designed with the driver and passengers’ comfort and well-being in mind,” said Welburn. “Technology is seamlessly integrated and builds on the features that have become hallmarks for today’s production models – helping drive a new generation of customers to Buick.”

Buick Avenir Concept 1

The Avenir is a big, bold, and beautiful automobile; if they were available today, and money was no object, would you want to drive one?

You can read the entire Buick Avenir Concept press release by clicking here.

Disclaimer: GM paid for my travel, room, and meals; there were no conditions or expectations made regarding what I chose to write about with regard to my experience.

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About the Author

Judie Lipsett Stanford
Editor in Chief of Gear Diary, Secular Humanist, techie, foodie, hoarder of Kindle eBooks, lover of live music, and collector of passport stamps.