Nissan rolled out its newest Armada full size SUV model in Platinum and Platinum Reserve trim levels. These will offer the most luxury yet in the Armada lineup that was overhauled in recent years. Nissan said the State Fair of Texas would be the perfect venue to launch these new models given the anticipated fair attendance of more than 2.5 million this year.
In addition to the new SUV models Nissan also brought new Titan, Titan XD, and Frontier pickup models in the slick new Midnight Edition packages. Features include blacked-out trim and fascias, black alloy wheels, black step rails, body-color bumpers, and special badging. Nissan announced consumers can also get the Midnight Edition packaging on certain car and SUV models.
Toyota is back at the State Fair of Texas this year in the shadows not only Big Tex but also its recently opened national headquarters. The outdoor booth for the automaker features a live entertainment stage and the Toyota Sports Zone will allow visitors to participate in various sports skill challenges. On display in the Toyota area are the new 2018 Tundra TRD Sport, Sequoia TRD Sport, and RAV4 Adventure models, all with new styling cues and equipment.