The Two Audiences for eBooks
It occurred to me after reading this editorial at Teleread that there are really two audiences for ebooks. There are the people who just want to read a book. They’re happy picking up their reader or iPad, opening a book, and just reading. Maybe they want some minor options like font sizes, but talk to them about specific fonts, background colors, backlight adjustments, dictionary lookups, etc., and they’re going to glaze over. This isn’t a bad thing, it’s just a measure of what the audience wants or is taking advantage of in their device or software. Then there’s the type…