Are e-textbooks the Next Big Market?
There’s no doubt that ebooks are taking market share from regular books, and the marketplace is getting very crowded with companies attempting to grab a slice of the action. e-Textbooks, on the other hand, have been a much tougher sell. The Kindle famously flamed out in various university trials, and it’s too early to tell if the iPad will be a success for studying. Still, it hasn’t stopped several companies from rolling out strategies to break into the textbook market. B&N has nookStudy, Macmillan has DynamicBooks, and now Engadget is reporting that Entourage (of the infamous dual-screened ebook reader) has…