Apple Throws Shade: “We Don’t Just Toss In Technology for Technology’s Sake”

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Check out our thoughts on Apple’s new phones in today’s upcoming GD Newsletter. In the meantime, here’s a quote from Jony Ive in the iPhone 5S keynote video … “It’s not just rampant technology for technology sake. Every single component, every process has been considered and measured to make sure that it’s truly useful.” Now who could they be alluding to? (Here’s a hint.)

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About the Author

Dan Cohen
Having a father who was heavily involved in early laser and fiber-optical research, Dan grew up surrounded by technology and gadgets. Dan’s father brought home one of the very first video games when he was young and Dan remembers seeing a “pre-release” touchtone phone. (When he asked his father what the “#” and “*” buttons were his dad said, “Some day, far in the future, we’ll have some use for them.”) Technology seemed to be in Dan’s blood but at some point he took a different path and ended up in the clergy. His passion for technology and gadgets never left him. Dan is married to Raina Goldberg who is also an avid user of Apple products. They live in New Jersey with their golden doodle Nava.